Tagged: People

Ad execs are deeply skeptical that TV measurement will ever catch up to digital

As more people watch TV shows on digital screens, on their own schedules and with varying ad loads, tracking just how many people see those shows only gets harder. Source: https://www.businessinsider.com/as-comscore-and-nielsen-duke-it-out-ad-executives-have-major-doubts-whether-tv-measurement-will-ever-catch-up-to-digital-putting-billions-at-risk-2018-8

Laying the Pipes of a Post-Advertising World

Why would the utility of pipes beat the romance of brands? It’s easy to misinterpret our love of convenience as love for brands. Source: https://shift.newco.co/laying-the-pipes-of-a-post-advertising-world-d906b6b8a6cd

How to Use Facebook Lookalike Audiences With Custom Audiences

Lookalike audiences based on these custom audiences will be larger audiences but you can manage your costs by testing lookalikes with smaller budgets. Source: https://www.socialmediaexaminer.com/how-to-use-facebook-lookalike-audiences-with-custom-audiences-rick-mulready/?utm_campaign=digest

WFA calls for a culture of data transparency

The Manifesto identifies four key areas where brands can take action by: creating strong data governance; minimising data collection; providing consumers with real control and choice over how their data is used; and taking much more active control of their own data supply chain. Source: https://www.warc.com/newsandopinion/news/wfa_calls_for_a_culture_of_data_transparency/40352