Tagged: performance

Creative measurement is stuck in the 90s: Why advertisers must evolve their metrics

To bring creative analytics into the twenty-first century, advertisers must stop relying on methods from the 1990s and update their measurement approach, replacing outdated metrics and models with smarter, data-driven analysis of creative performance. Source: https://www.fourthsource.com/search-marketing/creative-measurement-is-stuck-in-the-90s-why-advertisers-must-evolve-their-metrics-23310