Tagged: personalization

Email’s Still the Most Common Channel for Personalization, but Efforts Remain Fairly Basic

The results align with last year’s study – in which email and websites were again the only channels with widespread use of personalization – and with separate research from Econsultancy and RedEye, which also find personalization efforts mainly used for email, with a slight majority also personalizing websites. Source: https://www.marketingcharts.com/customer-centric/personalization-customer-centric-83262

What Does Personalization Mean to Consumers?

So it’s instructive to see how consumers interpret personalization, courtesy of a new study from Epsilon. In tandem, these results indicate that consumers view personalization more in terms of support and service than along the lines of tailored advertising, and prefer their personalization in the context of support, too. Separately, Epsilon’s research suggests that consumers’ attitudes towards personalized experiences do not impact the number of purchases that they make, but that those who favor personalization do shop more frequently. Source: https://www.marketingcharts.com/customer-centric/personalization-customer-centric-81976