What Does Personalization Mean to Consumers?

So it’s instructive to see how consumers interpret personalization, courtesy of a new study from Epsilon. In tandem, these results indicate that consumers view personalization more in terms of support and service than along the lines of tailored advertising, and prefer their personalization in the context of support, too. Separately, Epsilon’s research suggests that consumers’ attitudes towards personalized experiences do not impact the number of purchases that they make, but that those who favor personalization do shop more frequently. Source: https://www.marketingcharts.com/customer-centric/personalization-customer-centric-81976