Facebook adds pixel to Groups so marketers can track engaged audiences

For large groups on Facebook, the pixel could help with everything from organizing events or targeting messaging by location or demographics, said Troy Osinoff, cofounder of JUICE. Sharma likened Facebook Groups and the addition of pixel to a new form of email marketing. Source: https://digiday.com/marketing/facebook-adds-pixel-groups-marketers-can-track-engaged-audiences/