Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer

Though programmatic advertising can offer great benefits in terms of operational ease and giving marketers more control, it’s been beleaguered by numerous problems including fraud, concerns about transparency, pricing, measurement and brand safety controls that have made advertisers and publishers skittish. Source: https://martechtoday.com/ad-exchanges-to-publishers-advertisers-heres-how-well-make-programmatic-safer-226764