Tagged: programmatic

Ad exchanges to publishers, advertisers: Here’s how we’ll make programmatic safer

Though programmatic advertising can offer great benefits in terms of operational ease and giving marketers more control, it’s been beleaguered by numerous problems including fraud, concerns about transparency, pricing, measurement and brand safety controls that have made advertisers and publishers skittish. Source: https://martechtoday.com/ad-exchanges-to-publishers-advertisers-heres-how-well-make-programmatic-safer-226764

Advanced TV: The final piece of the programmatic puzzle

Programmatic buying through Advanced TV is the final piece of the digital advertising puzzle, providing consumers and advertisers a holistic experience that is truly greater than the sum of its parts. Source: https://martechtoday.com/advanced-tv-the-final-piece-of-the-programmatic-puzzle-218006

The Trade Desk Releases New AI Tools Meant to Open Up Black Box Programmatic

The ad platform announced three new tools on Tuesday meant to simplify the programmatic buying process and better predict who exactly advertisers can expect to reach ahead of each campaign. Source: https://www.adweek.com/digital/the-trade-desk-releases-new-ai-tools-meant-to-open-up-black-box-programmatic/