Advertising is Critical But Content is Still King

We believe the future success of CTV is predicated on the fact that it will be largely ad-supported video on demand as opposed to SVOD. With consumers facing subscription fatigue and premium video content providers needing an effective way to monetize their content, advertising will be an integral part of CTV’s growth. Source: https://www.thevideoink.com/2018/05/09/the-way-forward-for-connected-tv-advertising-is-critical-but-content-is-still-king-guest/