Tagged: publisher

Why Ads.txt Adoption Is So Important For In-App Ads

Swift adoption of this new specification will be absolutely essential for app publishers. Source: https://www.mediapost.com/publications/article/325266/why-adstxt-adoption-is-so-important-for-in-app-ad.html

A measure of control: the surge of programmatic guaranteed

End-of-the-world scenarios predicting the near disappearance of programmatic and the eventual collapse of the digital advertising industry are being countered by innovative solutions that restore a measure of control, to data owners as well as to data controllers, with better tracking across a range of metrics and better value in the execution of campaigns. Source: https://mobilemarketingmagazine.com/a-measure-of-control-the-surge-of-programmatic-guaranteed-teavaro

The Best Defense is a Good Offense

Providing transparency to advertisers shows good faith and garners trust that the publisher has nothing to hide. Source: http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Fighting-Ad-Fraud-%E2%80%93-The-Best-Defense-is-a-Good-Offense-126222.htm