Tagged: publishers

Digiday Research: GDPR has reduced programmatic revenues for a third of European publishers

The E.U.’s General Data Protection Regulation hasn’t derailed programmatic online advertising as some had feared, but 32 percent of European publishers surveyed by at the Digiday Publishing Summit in Barcelona this October said that it’s had a negative impact on their programmatic revenues. Source: https://digiday.com/media/digiday-research-gdpr-programmatic-revenues/?utm_medium=email

Snapchat launches private ad marketplace for Discover shows

Social media giant Snapchat has opened up a private marketplace for advertisers that will allow publishers on the platform to sell commercials directly to brands. Source: http://www.sportspromedia.com/news/snapchat-launches-ad-marketplace-discover-shows

Publishers and advertisers need to speak the same language when it comes to consent

This framework is helping publishers, technology vendors and marketers speak in the same language when it comes to obtaining consent after GDPR. Through the Transparency and Consent Framework, publishers will be able to continue funding themselves through relevant online advertising and brands can continue to reach their audiences. Source: http://www.thedrum.com/opinion/2018/06/01/publishers-and-advertisers-need-speak-the-same-language-when-it-comes-consent