Perception vs. Reality: What’s possible with addressable TV today

There are 120 million TV homes in the U.S., according to Nielsen, and by our count, more than 65 million of those households have the technology to receive an addressable ad. The largest addressable multichannel video programming distributor delivers only 16 percent coverage against U.S. TV households. Source: https://adage.com/article/media/perception-reality-addressable-tv-today/315351/