Tagged: report

Media-buying probe is a cloud over the industry

In a statement to Ad Age, Havas Media Group U.S. said it couldn’t comment on an ongoing investigation within the industry. Source: https://adage.com/article/agency-news/media-buying-probe-a-cloud-hang-industry/315103/

Google reportedly had deal with Mastercard to track retail sales

In announcing its new Store Sales Measurement program last year, Google said third-party partnerships allowed it to capture 70 percent of all payment card transactions in the US. Google can match in-store spending to ads if a consumer provides their email address at the register. Source: https://www.cnet.com/news/google-reportedly-had-deal-with-mastercard-to-track-retail-sales/

Report Finds U.S. Marketers Shifting From ‘Data’ To ‘Identity’-Based Marketing, Proficiency Mixed

The report, which was developed by the DMA and The Winterberry Group, projects that identity solutions spending by U.S. marketers will expand form just under $1 billion this year to $2.6 billion by 2022. Source: https://www.mediapost.com/publications/article/323441/report-finds-us-marketers-shifting-from-data-t.html?utm_source=newsletter&utm_medium=email&utm_content=readmore&utm_campaign=110407&hashid=UPa4ow8ZJsPdqGBTnFaBOrP45ag

TiVo Report Sees New TV Data Shaking Up Measurement

Data quality transparency:For next-gen TV data to become the new standard, data vendors will need to offer greater transparency into their collection approach, modeling methods and data sources. Source: https://www.broadcastingcable.com/news/tivo-report-new-data-shaking-up-measurement