Tagged: smart

Why TV Is Winning The Transparency Wars

While digital advertisers may need nutrition labels to tell them where the data they’re relying on came from, television advertisers can rest assured that all their data came from opted-in smart TVs. That’s if the rest of the industry follows VIZIO’s lead by maintaining full transparency then TV will have another advantage still, for advertisers, and, especially for consumers. Source: https://www.forbes.com/sites/alanwolk/2018/10/08/why-tv-is-winning-the-transparency-wars/

First Impression Units Rise In Popularity As Smart TV Adoption Soars

A similar opportunity exists with smart TVs. A smart TV FIU is a premium high-share-of-voice unit displayed within an original equipment manufacturer’s smart TV hub. Source: https://www.mediapost.com/publications/article/319804/first-and-last-impression-units-rise-in-populari.html