SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology

Kantar Media’s audio watermarking technology was recommended as the standard by a SMPTE Standards Drafting Group, supported by Ad-ID, a joint venture of the Association of National Advertisers and the American Association of Advertising Agencies; EIDR, an industry association operating a registry of over 1 million unique, global identifiers for digital entertainment assets, including motion pictures and television content; and CIMM, whose members represent leading content owners, large advertisers, and media buying agencies. Source: https://www.broadcastingcable.com/post-type-the-wire/smpte-publishes-standards-for-binding-ids-to-media-assets-using-audio-watermarking-technology