Tagged: spec

IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0

The Interactive Advertising Bureau Tech Lab is out this week with two new specs: version 2.0 of its OpenDirect spec for automated guaranteed buying and selling of ads and the first OpenData spec for reporting campaign performance metrics. The OpenData 1.0 tech spec has standards for campaign analytics used by publishers, agencies and data management vendors. Both OpenDirect 2.0 and OpenData 1.0 are open for public comment through mid-March. Source: https://martechtoday.com/iab-tech-lab-releases-opendirect-2-0-opendata-1-0-209400