Tagged: spend

Advertisers are missing out on $45bn profit

In Profit Ability, a separate report for Thinkbox, it quantified the total profit generated by different forms of advertising in the UK and benchmarked all media’s profit generating performance. Source: https://www.warc.com/newsandopinion/news/advertisers_are_missing_out_on_45bn_profit/40655

How product-led digital advertising is evolving

Typically brand studies, lift tests and other more scientific measurement strategies for brand marketing spend are not easily accomplished on Amazon, but data available through Amazon Retail Analytics Premium and some third party data providers can help provide a better data set for triangulating the efficacy of investment in Amazon advertising ‘beyond ROAS’. Source: https://www.econsultancy.com/blog/70103-how-product-led-digital-advertising-is-evolving

When Should Brands Choose TV Advertising?

Digital platforms usually – though not always – perform better than TV at lower spend because the marginal cost of advertising on TV is higher at lower spend. Source: https://adexchanger.com/tv-and-video/when-should-brands-choose-tv-advertising/