Tagged: survey

Videa Releases New Research Signaling the TV Advertising Industry is Ready for Change

NEW YORK-(BUSINESS WIRE)-Jun 19, 2018-Videa, an online marketplace for automated television advertising, today released new research from their Change Management survey, providing a number of insightful perspectives from 174 participants, comprised of Media Agency and TV Station Members and Reps, on the state of the TV advertising industry. Source: http://www.scnow.com/news/business/wire/article_e9cbaede-8ac6-5bee-9b17-55b4c48a363d.html

Telephone Survey Response Rates Have Plunged, But May Finally Be Stabilizing

Telephone survey response rates have plummeted over the past 20-odd years, but may have reached their floor, according to a Gallup study whose results are supported by other research. Cellphone response rates had also dropped during the same period, from 11.7% to 7%. Meanwhile, a study released last year by the Pew Research Center found that response rates for landline telephone polls had dropped dramatically from 36% in 1997 to 9% in 2012. Recently, separate Gallup research found that a large US university’s alumni survey – a web survey – achieved a response rate of 14%, aided by above-average response rates among those provided with a $5 incentive. Source: https://www.marketingcharts.com/industries/market-research-81996