Tagged: targeted

Fuzzify.me shows how advertisers are targeting you on Facebook

If you have a basic understanding of how ad targeting works – how advertisers seek to marry the data they have with the highly targeted categories Facebook has – then Fuzzify. Source: https://venturebeat.com/2018/08/16/fuzzify-me-shows-how-advertisers-are-targeting-you-on-facebook/

IAB Rolls Out Primer On Advanced TV Targeting

The Interactive Advertising Bureau on Tuesday released a primer about the state of advanced TV and OTT targeting. Source: https://www.mediapost.com/publications/article/314831/iab-rolls-out-primer-on-advanced-tv-targeting.html

2018 Digital Marketing Trends: What’s Next for Digital Display

Cookies revolutionized digital display advertising by allowing advertisers to take advantage of online data to reach individuals based on location, demographics, and behavior. Due to their hyper-local relevance, unique device ID targeted ads often receive higher response rates than traditional display ads. As we venture into 2018 and beyond, your body and your advertising will be healthier with fewer cookies. Source: http://www.alabamamediagroup.com/2018/01/02/2018-digital-marketing-trends-digital-display/