Tagged: technology

Worldwide Ad Tech Market Still Highly Fragmented Despite Intense M&A Activity, Continuing Strong Growth Spells Opportunity, According to IDC

These are the findings of IDC’s latest research on the advertising technology industry, as outlined in the reports Worldwide Advertising Software Forecast, 2018-2022 and Worldwide Digital Advertising Software Market Shares, 2017: Despite Intense M&A Activity, Still a Fragmented Market. Source: https://adtechdaily.com/2018/09/26/worldwide-ad-tech-market-still-highly-fragmented-despite-intense-ma-activity-continuing-strong-growth-spells-opportunity-according-to-idc/

Is blockchain bullshit? Examining its current worth to digital advertising

While the IAB Tech Lab has set up a working group to develop best practices for the use of blockchain within digital advertising, and the Linux Foundation has started the HyperLedger project to help drive enterprise-capable blockchain technology, there still remains a lot of confusion and gaps. Source: https://www.thedrum.com/opinion/2018/09/17/blockchain-bullshit-examining-its-current-worth-digital-advertising

Is blockchain bullshit? Examining its current worth to digital advertising

While the IAB Tech Lab has set up a working group to develop best practices for the use of blockchain within digital advertising, and the Linux Foundation has started the HyperLedger project to help drive enterprise-capable blockchain technology, there still remains a lot of confusion and gaps. Source: https://www.thedrum.com/opinion/2018/09/17/blockchain-bullshit-examining-its-current-worth-digital-advertising

Strong Programmatic AdTech Ownership Key to Winning the Battle of Differentiation

The ability to understand the programmatic ecosystem is a key differential, particularly in EMEA where 51% of all agencies say this is the case compared to 26% in North America and 33% in APAC. Perhaps unsurprisingly, agencies who own their own technology were more likely to believe that this is a key differential than those that do not. Source: https://martechseries.com/native-and-programmatic-advertising/strong-programmatic-adtech-ownership-key-to-winning-the-battle-of-differentiation/