Tagged: traffic

New Report: 12 Percent of Global Ad Traffic is Fraudulent

Fraudlogix, an ad verification company, has released a new report that finds 12 percent of global digital ad traffic to be fraudulent, with the United States and the United Kingdom having higher percentages. Source: https://martechseries.com/sales-marketing/new-report-12-percent-global-ad-traffic-fraudulent/

3 Ways to Protect Your Company Against Pervasive Ad Fraud

As ad fraud continues to shatter thousands of online businesses, now is the time to be vigilant with your traffic sources, get to know and trust your advertisers before working with them, and use AI as a weapon to fight against ad fraud. Source: https://www.entrepreneur.com/article/318316

The Best Defense is a Good Offense

Providing transparency to advertisers shows good faith and garners trust that the publisher has nothing to hide. Source: http://www.econtentmag.com/Articles/Editorial/Industry-Insights/Fighting-Ad-Fraud-%E2%80%93-The-Best-Defense-is-a-Good-Offense-126222.htm