Tagged: trust

Where Has The Trust Gone?

They come from advertisers who remind agencies there can be no trust until they reform and agencies that remind brands that trust is a two-way street. Source: https://www.mediapost.com/publications/article/325197/agencies-and-advertisers-where-has-the-trust-go.html

Facebook is the least-trusted major tech company

Some 56 percent of Americans said they trusted Facebook least with their personal information out of all major tech companies, according to a joint SurveyMonkey/Recode poll. Source: https://www.recode.net/2018/4/10/17220060/facebook-trust-major-tech-company

Why trust & transparency are crucial components of brand success

Among the most valuable brands in the world, the higher the level of trust in the brand, the more valuable it is, proving that trust is inherent in brand success. Source: https://www.econsultancy.com/blog/69927-why-trust-transparency-are-crucial-components-of-brand-success

Trust and transparency issues shift content creation from large agencies to boutique shops

While brands still maintain agency of record relationship with agencies, it’s far less prevalent as brands are choosing to move to smaller boutique, creative or content shops. Smart marketers are leveraging that trust and realizing that because of that trust, consumers are actively choosing to seek out and consume content from these trusted creators and, yes, the smaller, more boutique ad agencies that work behind the scenes helping to direct and craft the content influencers share with their audiences. This shift towards transparency and trust is a result of social media which has allowed influencers to grow niche audiences that are loyal and trusting of the influencer. Source: http://www.thedrum.com/opinion/2017/12/21/trust-and-transparency-issues-shift-content-creation-large-agencies-boutique