Tagged: Txt

IAB Tech Lab Rolls Out Paid Tool Offering Daily Ads.Txt Updates

The Interactive Advertising Bureau’s IAB Tech Lab is rolling out a paid aggregation service that will offer daily updates on information posted by publishers that implement the anti-fraud tool ads. Source: https://www.mediapost.com/publications/article/319008/iab-tech-lab-rolls-out-paid-tool-offering-daily-ad.html

Ads.txt Reaches Critical Mass, Passes 50% Of Top Publishers

Txt adoption surpassed 50% of comScore 1,000 publishers, effective January 11.The adoption has accelerated from as recently as one month ago, when only a minority of top publishers had integrated ads. Source: https://www.mediapost.com/publications/article/313794/adstxt-reaches-critical-mass-passes-50-of-top-p.html

A look at ads.txt adoption, its benefits, and the challenges ahead

The study ads to a chorus of calls encouraging more widespread take-up of the protocol with a recent study jointly conducted by Google and a host of premium publishers, such as Business Insider, Washington Post and Turner, warning that those who failed to do so risk losing up to $3.5m per day due to the activity of fraudsters, equating to $1.27bn a year. A separate study from Google itself highlights the benefit of adoption, claiming that media owners using its DoubleClick Ad Exchange and Ad Sense platforms have benefited from an increase in their average CPM. Similarly, adtech outfit OpenX has been keen to highlight how adoption of the technology has benefited its media trading partners. Txt initiative, with both claiming their buy-side offerings will disable buying from ad networks not listed on media owners whose ads. Source: http://www.thedrum.com/news/2017/12/20/look-adstxt-adoption-its-benefits-and-the-challenges-ahead