Tagged: video

IAS media quality report paints a slightly more optimistic picture for programmatic ad buyers

Integral Ad Science released a media quality report for the first half of the year this week that shows a slightly more optimistic picture of an industry that’s been beleaguered by challenges in viewability, ad fraud and brand safety for the past few years. Source: https://martechtoday.com/ias-media-quality-report-paints-a-slightly-more-optimistic-picture-for-programmatic-ad-buyers-225393

Media Buyers Invest in Advanced TV Opportunities

A slight majority of advertisers plan digital video holistically as a necessary part of a TV campaign rather than as a standalone from a TV campaign, reports Advertiser Perceptions in an online survey of 300 media brand decision-makers. Source: https://www.marketingcharts.com/digital/video-83663

Data-driven advertising sees impressive growth

Advanced creative in video advertising continues to outperform standard pre-roll across the board: custom interactive gained a 237% lift in engagement year-over-year. Source: https://www.rapidtvnews.com/2018060852422/data-driven-advertising-sees-impressive-growth.html

Top 10 Mobile AdTech Trends

Mobile Advertising is a rapidly changing vertical and mobile advertising technology has seen tremendous technological innovation and growth. Source: https://www.martechadvisor.com/articles/ads/top-10-mobile-adtech-trends/