Tagged: viewer

TiVo Report Sees New TV Data Shaking Up Measurement

Data quality transparency:For next-gen TV data to become the new standard, data vendors will need to offer greater transparency into their collection approach, modeling methods and data sources. Source: https://www.broadcastingcable.com/news/tivo-report-new-data-shaking-up-measurement

Rethinking Ratings: How Advertising, Programming Are Changing

People will still be accustomed to important programming in November, February and May. But that expectation of continuity will not stop the march toward year-round programming, as institutions like Sweeps Week become less important with each cord cut and video streamed. Source: https://www.mediapost.com/publications/article/316085/rethinking-ratings-how-advertising-programming-a.html