Tagged: visit

Placed Study Outlines Viewability’s Impact on Store Visitation

Despite having directly measured more than 2.8 billion store visits across its audience of more than 300 million smartphones, as of March 2018, and having delivered attribution in the form of ad exposure to store visits across more than 500 advertisers and agencies, along with 350+ publishers and platforms, Shim says this marks the first time Placed has brought viewability metrics into Placed Attribution, and the first time online viewability is being measured in relation to offline store visits. Source: http://streetfightmag.com/2018/04/11/placed-study-outlines-viewabilitys-impact-on-store-visitation/