MarTech

‘Publisher Double Whammy: Death of Cookies Mobile First Googlebot’

GOOGLE WARNS PUBLISHERS TO “EXPECT SOME TRAFFIC LOSS” IF THESE MOBILE-FIRST GUIDELINES ARE NOT MET: As it switches more existing sites to mobile-first indexing, publishers may lose traffic if the mobile versions of their sites are not compliant with Google’s mobile-first indexing best practices. More than half of the web traffic worldwide comes through mobile devices, so mobile focus can no longer be an afterthought for publishers. Read More: whatsnewinpublishing.com

s Are Willing to Spend

Metrics

How Much Are Consumers Willing to Spend on SVOD Services?

As services like Netflix and Amazon Prime continue to see their subscription numbers grow, is there a limit to how much people are willing to pay for such services? Here’s what a recent survey from The Trade Desk and YouGov discovered. Respondents clearly don’t want to spend as much as they might be forking out on pay-TV services; three-quarters overall capped out their maximum willing spend at $30, including about two-thirds of those willing to spend on streaming services. Read More: www.marketingcharts.com

Where Consumers Want More Shopping Convenience

eCommerce

Here’s Where Consumers Want More Convenience When Shopping

Many consumers want additional convenience in finding deals and promotions when shopping online, although it’s true that a similar proportion also want such convenience when shopping at a brick and mortar store. With long checkout lines being one of the main pain points identified by US shoppers, it’s not surprising that more consumers want a more simplified checkout process when shopping in-store than when shopping online. Read More: www.marketingcharts.com

Data Targeting & AI

Private Marketplace Ad Spending to Surpass Open Exchange in 2020

Noad. Many of the factors limiting open market investment are driving dollars into PMPs, which buyers and sellers deem safer and more compatible with their long-term strategies. While PMPs will comprise a growing portion of total RTB ad dollars, RTB’s overall share of programmatic display ad spending will decline during the next 24 months. Read More: www.emarketer.com