Here comes the OTT train!

IAB: DIGITAL ADVERTISING EXPERIENCES ‘LANDMARK’ 2018, BOLSTERED BY OTT, DTC: Digital continues to shatter advertising records, with the latest report from the IAB supporting the trade group’s previous projections that U.S. digital advertising could have hit $100 billion annually for the first time in 2018. Read More: www.marketingdive.com

Personal Data Collection: The Complete Wired Guide

Who Buys, Sells, and Barters My Personal Data?The trade-off between the data you give and the services you get may or may not be worth it, but another breed of business amasses, analyzes, and sells your information without giving you anything at all: data brokers. Read More: www.wired.com

Apple Targeting April Launch For Video Service

While the exact disagreement between Apple and HBO isn’t known, media companies have been concerned about data sharing and revenue splits as Apple tries to aggregate existing services in new ways. Read More: www.cnbc.com