Pay the Pieper

MarTech

The latest conversion rate benchmarks for search, social and display advertising.

CONVERSION RATE BENCHMARKS: FIND OUT HOW YOUR CONVERSION RATE COMPARES: Bing Ads conversion rate benchmarks by industry The average conversion rate across Bing Ads is 2.94%. Although the average conversion rate on the Bing search network is slightly lower than the average conversion rate on the Google search network, that shouldn’t discourage you from advertising on the world’s second-largest search engine. Use industry conversion rate benchmarks to your advantage! Our goal with these conversion rate and cost per conversion benchmarks is to give you the competitive insights you need to get a leg up on the other businesses in your space across the major online advertising channels. Read More: www.wordstream.com

Business Operations

Long overdue.

SHAREHOLDER VALUE IS NO LONGER EVERYTHING, TOP C.E.O.S SAY: Chief executives from the Business Roundtable, including the leaders of Apple and JPMorgan, argued that companies must invest in employees and deliver value to customers. Now, companies must also invest in employees, deliver value to customers and deal fairly and ethically with suppliers. Read More: www.nytimes.com

MarTech

“Your future off-Facebook activity will be disconnected within 48 hours from when it’s received. During this time it may be used for measurement purposes and to make improvements to our ads systems.”

FACEBOOK’S NEW PRIVACY FEATURE COMES WITH A LOOPHOLE: Even if you turn off Facebook’s ability to use your browsing history for ads, Facebook will still collect that information, and it will still be connected to your account for up to two days. Even after 48 hours, the Off-Facebook Activity controls won’t actually delete your browsing data from Facebook’s servers. Read More: www.wired.com

Parenting, Kids, Family

5 Ways to Get Your Kid into Art & Painting

Connecting your child to art is important and your attitude and approach to art will help shape how your teen thinks about art and the world around them. See if your teen is interested in an art party and invite their friends over for an art party and provide food and painting supplies. Read More: redtri.com

ial Services Loyalty Drivers

Metrics

What Keeps Consumers Loyal to a Financial Services Company?

While common sense dictates that consumers choose to stay with a financial services company because they have trust in that company, the reality is that trust is far from the leading influence on customer loyalty. Receiving the best rates and lowest fees is actually the leading driver for consumers remaining loyal to a financial service company, per a Yes Marketing survey of 1,000 consumers who have used a financial services company in the past year. Read More: www.marketingcharts.com