Psychographics In Digital Advertising After Cambridge Analytica
#sidr-main Digital Business Strategy – Advanced Master – GEM Grenoble ecole de management [https://digital-me-up Read More: digital-me-up.com
Here comes the OTT train!
IAB: DIGITAL ADVERTISING EXPERIENCES ‘LANDMARK’ 2018, BOLSTERED BY OTT, DTC: Digital continues to shatter advertising records, with the latest report from the IAB supporting the trade group’s previous projections that U.S. digital advertising could have hit $100 billion annually for the first time in 2018. Read More: www.marketingdive.com
Personal Data Collection: The Complete Wired Guide
Who Buys, Sells, and Barters My Personal Data?The trade-off between the data you give and the services you get may or may not be worth it, but another breed of business amasses, analyzes, and sells your information without giving you anything at all: data brokers. Read More: www.wired.com
Are Marketers Using Data Scientists To Improve Attribution Modeling?
Marketing firms should view their data science hires as a complement to their traditional marketing analytics, not as a substitute, according to Jim Spaeth, partner at media consultancy Sequent Partners. Read More: www.emarketer.com
Apple Targeting April Launch For Video Service
While the exact disagreement between Apple and HBO isn’t known, media companies have been concerned about data sharing and revenue splits as Apple tries to aggregate existing services in new ways. Read More: www.cnbc.com