Google’s recently proposed privacy principles are a watered-down version of the 2009 Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Google’s proposal underscores how ineffective the DAA and self-regulation of data privacy has been since 2009. More of the same “talk without teeth” is a feeble attempt to head off regulation. The spirit of Google’s “new” proposal focuses on choice, control and transparency. These three tenets are fundamental to what our industry agreed to in 2009 under a self-regulatory framework. There’s nothing new in Google’s proposal. Here are the two most obvious examples: Transparency: 2009 DAA: “…deployment of multiple mechanisms for clearly disclosing and informing consumers about data collection and use practices associated with online behavioral advertising “ 2019 Google: “…users should have transparency. They should be able to easily see and understand how their data is being collected and used...
Late last year, these people said, Amazon optimized the secret algorithm that ranks listings so that instead of showing customers mainly the most-relevant and best-selling listings when they search-as it had for more than a decade-the site also gives a boost to items that are more profitable for the company. The private-label executives argued Amazon should promote its own items in search results, these people said. Read More: www.wsj.com
Retail media spending isn’t catching up to the hype. Only 23% of respondents said they currently bought ads on Amazon, while single-digital percentages of respondents said they are buying ads from any other retail media sites. Read More: digiday.com
Ad tech execs have a new concern that’s moving to the front burners: the specter of Apple extending Safari’s mobile and desktop anti-tracking blocks to Apple’s in-app environment. In the update, Apple stated that app developers must disclose how they’re using IDFA, and ensure it is only for the specific purposes of ad targeting and attribution and nothing else. Read More: digiday.com
Since settling on the current offer rate, The Beast increased its revenue forecasts for Beast Inside, and it is on pace to beat those forecasts in 2019, Daily Beast CEO Heather Dietrick said. In August, Beast Inside gained more members than the program acquired in all of 2018, according to Daily Beast editor Noah Shachtman, and Dietrick expects that the membership program will hit its member target for all of 2019 several months ahead of schedule. Read More: digiday.com
The survey of more than 300 top marketers in the US found that marketing budgets now account for almost one-eighth of total firm budgets. As with social media and mobile, survey respondents expect to see their companies use analytics more in the next few years, with analytics believed to account for 11.6% of marketing budgets in the next three years. Read More: www.marketingcharts.com