Reach is the primary brand digital metric.

P&G PUTS FOCUS ON REACH: IT’S A MORE IMPORTANT MEASURE THAN SPEND: Speaking to Marketing Week at the Cannes Lions Festival of Creativity, P&G’s brand boss Marc Pritchard said the focus for the company is on reaching more people, which it is looking to do by reducing frequency, particularly online. Driving up reach is key as P&G looks to increase the volume of search queries around its brands. Read More:

Ads are becoming content.

P&G IS PARTNERING WITH JOHN LEGEND AND ARIANNA HUFFINGTON: P&G is partnering with John Legend and Arianna Huffington Its partnership with singer John Legend, P&G will delve into themes like parenthood, modern masculinity, music and social justice to promote brands including Pampers and Gillette. Pritchard says P&G’s approach is different because it’s getting partners like Legend involved in the process from the start and focusing on issues that consumers care about. Read More:

3 Surprising Findings About E-Commerce Marketing

Retailers are clearly keen on finding new customers, as four in 5 digital retail leaders say that in 2018 acquisition marketing was among their largest marketing investment priorities, making it the leading investment initiative. While acquisition marketing performance largely met or exceeded expectations, retention marketing performance did not fare as well in 2018. Read More:

Maine Enacts Nation’s Strictest Data Privacy Restrictions on Internet Service Providers

Your information may also be shared to parties who support our business, such as professional advisors as well as web-hosting providers, analytics providers and other information technology providers. When JD Supra discloses your personal information to third parties, we have ensured that such third parties have either certified under the EU-U.S. or Swiss Privacy Shield Framework and will process all personal data received from EU member states/Switzerland in reliance on the applicable Privacy Shield Framework or that they have been subjected to strict contractual provisions in their contract with us to guarantee an adequate level of data protection for your data. Read More: