Spending Review and Outlook

US Offline Media Spend in 2020 and the Outlook for 2021

The decrease in offline media spend last year appears to have made it possible for spend in online media to catch up and be on par with offline spend; something that Winterberry Group did not expect to see until 2023. This recent report shows that media spend for the channel decreased by 21.9% y-o-y. It does appear that 2021 will be a better year for OOH, with expectations that spend will grow 14.5% over 2020 to reach $7.7 billion. Read More: marketingcharts.com

New plant-based plastics can be chemically recycled with near-perfect efficiency

Derived from plant oils, the new plastics were presented in a paper published Wednesday in Nature as low-waste, environmentally friendly replacements to the conventional fossil fuel-based plastics that enter natural ecosystems at a rate of millions of tons per year. The new plastics were very similar to high-density polyethylene, the widely used plastic labeled as recycling number 2. Read More: academictimes.com

archers Spend Their Time

How Do Market Researchers Spend Their Time?

In its latest Insights Practice edition, the GRIT Report breaks down how market researchers spend their time, as well as the state of insights departments and tech spend in relation to research. According to the survey, about half of market researchers’ time is spent explicitly conducting research – this includes designing and managing the execution of research, as well as analyzing, interpreting, charting and/or reporting research results. Read More: marketingcharts.com

‘Solar home power subsidize non-solar homes’

SHINING A LIGHT ON THE TRUE VALUE OF SOLAR POWER: Each component of the value has a sensitivity analysis run on the core variables and these sensitivities are applied for the total value of solar. Pearce said one of the paper’s goals was to provide the equations to determine the value of solar so individual utility companies can plug in their proprietary data to quickly make a complete valuation. Read More: eurekalert.org

Climate change “may have played a key role” in coronavirus pandemic, study says

Given the findings of his research on how climate reshaped the region, Beyer feels climate change can be a significant driver. While there is some caution in the scientific community about the specific impact of climate change on the current coronavirus pandemic, there is widespread agreement that, in the future, climate change will be a growing driver of emerging infectious disease and pandemics. Read More: cbsnews.com

Powerpaste packs clean hydrogen energy in a safe, convenient gray goop

Perhaps most importantly, how energy-efficient is the process of making this paste? Let’s not forget, one of the black marks against clean hydrogen in fuel cell systems is its horribly inefficient use of clean energy. As long as Powerpaste is produced using nothing but clean energy, it still looks like a clean fuel – and perhaps a very convenient one that we can imagine rolling out to gas stations without too much fuss. Read More: newatlas.com

Which Engineers Will Complete A Form ::.:: marketing

Industrial Marketers: Engineers Are Most Likely to Complete A Form for These Types of Content

According to the more than 1,300 engineers and technical professions surveyed, white papers are the content format that will most convince engineers to complete a short form when offered technical content. Around one-third of engineers indicated that they would fill in a form in order to receive a video tutorial, webinar or product configurator, but nearly 1 in 5 said that they are never willing to fill out a web form in exchange for content. Read More: marketingcharts.com

ices Firms'

Digital Sources Now Generate 40% of Leads for Professional Services Firms

The share of revenue professional services firms dedicated to marketing almost doubled from 8% in 2019 to 15% in 2020, according to a recent Hinge Research Institute report. This is just one of the marketplace changes listed in the study, which also outlines what firms can expect in the year ahead. In its survey of almost 1,300 professional services firms, Hinge found that the share of new business leads being generated from digital sources grew to nearly 4 in 10 in 2020, up from about one-third the previous year. Read More: marketingcharts.com

MIT develops method for lab-grown plants that eventually lead to alternatives to forestry and farming

If the work of these researchers can eventually be used to create a way to produce lab-grown wood for use in construction and fabrication, in a way that’s scalable and efficient, then there’s tremendous potential in terms of reducing the impact of forestry globally. They’ve only grown materials on a very small scale, and will look to figure out ways to grow plant-based materials with different final properties as one challenge. Read More: techcrunch.com