Marketing firms should view their data science hires as a complement to their traditional marketing analytics, not as a substitute, according to Jim Spaeth, partner at media consultancy Sequent Partners. Read More: www.emarketer.com
While the exact disagreement between Apple and HBO isn’t known, media companies have been concerned about data sharing and revenue splits as Apple tries to aggregate existing services in new ways. Read More: www.cnbc.com
CONTINUE TO SITE ➞. Brief: Facebook and Google deliver the best return on investment for mobile marketers on iOS and Android platforms, per a study by marketing analytics firm Singular. Read More: www.mobilemarketer.com
Just as the Tennessee Valley Authority in the 1930s was able to harness power generation and regional economic development, a Data Oversight Agency could ensure the availability of open-source data sets. Read More: www.wired.com
Agencies are in, but brands are still reluctant to fully embrace OTT. Nearly half of the marketers surveyed said that OTT and cross-device measurement offered them the biggest opportunities in 2019. Read More: marketingland.com