GOOGLE WILL LIMIT CROSS-SITE TRACKING IN CHROME BY DEFAULT STARTING IN FEBRUARY: Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware. Starting Feb. 4, and to coincide with the release of Chrome 80, Google Chrome will stop sending third-party cookies in cross-site requests unless the cookies are secure and flagged using an internet standard called SameSite. Read More: adexchanger.com