Without cookies, fingerprints, and truncated IP addresses, we’re forced to use Google’s proprietary android ID

GOOGLE’S NEW COOKIES FEATURES MAY HAMPER ONLINE ADVERTISING, IMPROVE PRIVACY: New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that glean data for advertisers. The dust is starting to settle on the announcement Google made at the conference, even if the details have yet to emerge, but a blog post about the new Cookies points out that they will limit the way third-party companies can use cookies in the Google Chrome browser while at the same time giving s its own use of cookies and ability to build personalized ads, a boost. Read More: www.cmswire.com

You can’t be transparent without opening up measurement

GOOGLE, FACEBOOK: WE’RE COMMITTED TO TRANSPARENCY: Both platform executives – Facebook Director of Advertising Research Daniel Slotwiner and Google Senior Product Manager Alec Berntson – said they were committed to working with the MRC, as well as advertisers, agencies and various third-party measurement firms, to create greater transparency and validity, but they also needed to balance those efforts against increasing needs to ensure their users’ privacy. The biggest tension in the discussion focused on whether, how and when the platforms would enable their user data to be accessed in a way that would enable advertisers to conduct meaningful attribution analyses. Read More: www.mediapost.com

Fire Tv Now Has 34 Million Users, Amazon Claims

Across all of its devices, Fire TV now has 34 million monthly active users, according to Amazon. Each and every Fire TV device now ships with a voice remote with direct access to Alexa, and the company also began exploring far-field voice control for TV with the Fire TV Cube. Read More: variety.com

Disney Assumes Full Control Of Hulu In Deal With Comcast

Disney and Comcast announced a deal under which Disney will assume full operational control of Hulu, effective immediately. Comcast agreed to extend the Hulu license of NBCU content and the carriage agreement for Hulu’s live TV service for NBCU channels until late 2024 and also to distribute Hulu on its Xfinity X1 platform. Read More: variety.com