nd Share, by Funnel Stage

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform spending focused on awareness and consideration inching closer to the share dedicated to the purchase stage, per a recent report from Tinuiti. About the Data: Results are based on anonymized performance data from Amazon programs under Tinuiti management, with annual Amazon ad spend under management totaling more than $400 million. Read More: marketingcharts.com

nd Share, by Funnel Stage

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform spending focused on awareness and consideration inching closer to the share dedicated to the purchase stage, per a recent report from Tinuiti. About the Data: Results are based on anonymized performance data from Amazon programs under Tinuiti management, with annual Amazon ad spend under management totaling more than $400 million. Read More: marketingcharts.com

‘Just like he said “open the economy by Easter”…not an expert and zero credibility’

TRUMP CONTRADICTS TOP HEALTH OFFICIALS WITH VACCINE TIMELINE, MALARIA DRUG CLAIMS: President Donald Trump claimed on Sunday that a coronavirus vaccine would be ready by the end of 2020 and returned to touting an unproven treatment for the disease – on both fronts contradicting his own health officials as well as companies developing and testing potential vaccines. Trump acknowledged Sunday that his vaccine timeline may go beyond what his own experts have advised, but insisted on his optimistic timeline. Read More: politico.com

Disney Introduces Character Face Masks for Families

In addition to offering the new masks for sale, Disney will also be donating one million cloth masks to families in vulnerable and underserved communities. The masks will come in small, medium and large sizes, with plenty of patterns to choose from! Additionally, they are in alignment with the FDA’s recommendations on non-surgical, non-industrial grade face masks. Read More: redtri.com

Pollution Recedes Amid Lockdown, And A View Of The Himalayas Emerges For The First Time In 30 Years

Topline: Residents in north India’s Punjab-where a nationwide coronavirus lockdown has curtailed daily activity-shared a rare look at the snow peaks of the Himalayas, a view that has for decades been obscured by the state’s heavy air pollution. India, with 1.3 billion residents, is consistently rated as one of the worst polluted countries in the world, according to IQAir, but the coronavirus lockdown has eased the problem’s severity. Read More: forbes.com

‘Poor leaders = poor examples’

TRUMP: CDC RECOMMENDS CLOTH FACE COVERING TO PROTECT AGAINST CORONAVIRUS: The CDC said that cloth face coverings can be made at low cost from household items as an additional measure. Doctors told CNBC that while cloth coverings might prevent some secretions from being passed on to other people, they might also make people more likely to touch their faces. Read More: cnbc.com

Shoott Book your free photo shoot Pay by the pic, $15 each

Book Now Like most things in life, photo shoots are more fun when done together! We can can accommodate groups of any size, from 2 to 10+. Book Now From striking headshots to those all-too-critical supplementary shots, your photos speak before you do – so we’ll help you get some great ones!. After your photo shoot, you’ll receive a digital gallery of 40+ high-res, lightly edited photos in 3-5 business days and you only pay for the shots you want at a competitive price of $15 per photo or less. Read More: shoott.com

Strategies on Amazon

Brands’ Business Goals on Amazon Are More Than Just Sales

Although brands see Amazon as a full-funnel purchase channel, 3 in 10 feel that Amazon is most often used during the consideration stage. Two-thirds of brands say their customer acquisition cost on Amazon is the same or higher than other channels, while 45% saying their average CAC is less than $100. Among those brands that do not sell products on Amazon, 37% say they don’t think it’s necessary. Read More: marketingcharts.com

As the Start-Up Boom Deflates, Tech Is Humbled

Investments in young companies have fallen, with 2,215 start-ups raising money in the United States in the last three months of 2019, the fewest since late 2016, according to the National Venture Capital Association and PitchBook, which track start-ups. SoftBank bet big on companies like Uber and WeWork, as well as the Colombian delivery start-up Rappi and the Indian hospitality start-up Oyo. Read More: nytimes.com