Advertising data privacy hasn't changed in 20 years.

Google’s 2019 Data Privacy Proposal Recycles 2009 Self-Regulatory Agreement

Google’s recently proposed privacy principles are a watered-down version of the 2009 Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Google’s proposal underscores how ineffective the DAA and self-regulation of data privacy has been since 2009. More of the same “talk without teeth” is a feeble attempt to head off regulation. The spirit of Google’s “new” proposal focuses on choice, control and transparency. These three tenets are fundamental to what our industry agreed to in 2009 under a self-regulatory framework. There’s nothing new in Google’s proposal. Here are the two most obvious examples: Transparency: 2009 DAA: “…deployment of multiple mechanisms for clearly disclosing and informing consumers about data collection and use practices associated with online behavioral advertising “ 2019 Google: “…users should have ​transparency​. They should be able to easily see and understand how their data is being collected and used...

In What Ways Do Hotel Marketers Worldwide Think Facebook Advertising Is Most Effective? 

Sojern’s Report on Travel Advertising for Hotel Marketers Found Facebook Most Effective

Across all six hotel segments, Facebook ads were the most popular social channel last year, per Sojern. In another poll on the digital channels that travel marketers worldwide believe work best for branding and direct-response advertising, 69% of respondents said they use Facebook and Instagram for branding, and 58% said they use these platforms for direct-response ads. Read More: www.emarketer.com

Amazon Changed Search Algorithm in Ways That Boost Its Own Products

Late last year, these people said, Amazon optimized the secret algorithm that ranks listings so that instead of showing customers mainly the most-relevant and best-selling listings when they search-as it had for more than a decade-the site also gives a boost to items that are more profitable for the company. The private-label executives argued Amazon should promote its own items in search results, these people said. Read More: www.wsj.com

When Do US Privacy Professionals Expect Their Company to Be in Full Compliance with the California Consumer Privacy Act (CCPA)? 

Most US Companies Are Not Ready for the CCPA Yet

Companies with annual gross revenues of $25 million or more, those that buy or sell more than 50,000 individuals’ data, and those that make more than half their annual revenues from selling customer data need to comply with CCPA’s requirements. While such amounts might seem minimal, keep in mind that individual companies failing to protect customer data and meet CCPA guidelines could be on the hook for hundreds, thousands or even millions of data records. Read More: www.emarketer.com

Brave uncovers Google’s GDPR workaround

New evidence gathered by Brave gives the Irish DPC concrete proof that Google’s ad system did broadcast personal data about Dr Ryan, which infringed the GDPR. In addition, Brave has uncovered what appears to be a GDPR workaround that circumvents Google’s own publicly stated GDPR data safeguards. Push Pages therefore appear to be a workaround of Google’s own stated policies for how RTB should operate under the GDPR. Download the explanatory note submitted with the evidence to the Irish Data Protection Commission. Read More: brave.com