NEW AND DIVERSE EXPERIENCES LINKED TO ENHANCED HAPPINESS, NEW STUDY SHOWS: New and diverse experiences are linked to enhanced happiness, and this relationship is associated with greater correlation of brain activity, new research has found. The MRI results showed that people for whom this effect was the strongest-those whose exposure to diverse experiences was more strongly associated with positive feeling-exhibited greater correlation between brain activity in the hippocampus and the striatum.
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A group wants to enlist newly unemployed oilfield workers in addressing the problem. The Interstate Oil and Gas Compact Commission, a consortium of 31 oil-producing states, told Reuters it wants the Trump administration to pay laid-off workers to plug abandoned wells, which can contaminate groundwater and leak methane gas. Read More: kunc.org
P&G PUTS FOCUS ON REACH: IT’S A MORE IMPORTANT MEASURE THAN SPEND: Speaking to Marketing Week at the Cannes Lions Festival of Creativity, P&G’s brand boss Marc Pritchard said the focus for the company is on reaching more people, which it is looking to do by reducing frequency, particularly online. Driving up reach is key as P&G looks to increase the volume of search queries around its brands. Read More: www.marketingweek.com
P&G IS PARTNERING WITH JOHN LEGEND AND ARIANNA HUFFINGTON: P&G is partnering with John Legend and Arianna Huffington Its partnership with singer John Legend, P&G will delve into themes like parenthood, modern masculinity, music and social justice to promote brands including Pampers and Gillette. Pritchard says P&G’s approach is different because it’s getting partners like Legend involved in the process from the start and focusing on issues that consumers care about. Read More: www.businessinsider.com
‘WE OWN THE CONTRACTS’: HERSHEY’S IS TAKING CONTROL OF ITS AD TECH: Rinaldi declined to reveal how the consolidation of its own ad tech stack has impacted its programmatic buys, but did say the upturn had been significant compared to its old setup. Read More: digiday.com
Liberty still uses agencies selectively Fully 78% of brands that are members of the Association of National Advertisers reported in 2018 that they had some form of an in-house agency. Read More: www.businessinsider.com
As Accenture gets used to the business and people like me and understands that we need to do it differently, you will see a lot more of it. Read More: www.businessinsider.com
Morgan Stanley predicts how TV viewing will change in next 5 years – Business Insider Netflix is expected to continue its rapid growth in the next few years, and traditional TV will continue to suffer. Read More: www.businessinsider.com
Some $34 billion will be spent on smart cities by 2020, a portion of which will be offset through companies offering to build out bus shelters, lamp posts that monitor foot traffic and interactive digital screens in exchange for ad space, according to the Consumer Technology Assocation. Source: adage.com
Will ‘tv advertising’ as we know it go the way of newspapers as younger audiences mature? Or will the ‘small screen’ still be the preferred content interface for consumer households?
INSTAGRAM REPLACES TV AS A WAY TO ADVERTISE TO YOUNG PEOPLE: The medium, once considered all-important, has now been almost completely superseded by Instagram as the key way for advertisers to reach young people, according to new study by financial-service firm Cowen. Source: www.businessinsider.com