Google’s recently proposed privacy principles are a watered-down version of the 2009 Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Google’s proposal underscores how ineffective the DAA and self-regulation of data privacy has been since 2009. More of the same “talk without teeth” is a feeble attempt to head off regulation. The spirit of Google’s “new” proposal focuses on choice, control and transparency. These three tenets are fundamental to what our industry agreed to in 2009 under a self-regulatory framework. There’s nothing new in Google’s proposal. Here are the two most obvious examples: Transparency: 2009 DAA: “…deployment of multiple mechanisms for clearly disclosing and informing consumers about data collection and use practices associated with online behavioral advertising “ 2019 Google: “…users should have transparency. They should be able to easily see and understand how their data is being collected and used...
P&G PUTS FOCUS ON REACH: IT’S A MORE IMPORTANT MEASURE THAN SPEND: Speaking to Marketing Week at the Cannes Lions Festival of Creativity, P&G’s brand boss Marc Pritchard said the focus for the company is on reaching more people, which it is looking to do by reducing frequency, particularly online. Driving up reach is key as P&G looks to increase the volume of search queries around its brands. Read More: www.marketingweek.com
P&G IS PARTNERING WITH JOHN LEGEND AND ARIANNA HUFFINGTON: P&G is partnering with John Legend and Arianna Huffington Its partnership with singer John Legend, P&G will delve into themes like parenthood, modern masculinity, music and social justice to promote brands including Pampers and Gillette. Pritchard says P&G’s approach is different because it’s getting partners like Legend involved in the process from the start and focusing on issues that consumers care about. Read More: www.businessinsider.com
‘WE OWN THE CONTRACTS’: HERSHEY’S IS TAKING CONTROL OF ITS AD TECH: Rinaldi declined to reveal how the consolidation of its own ad tech stack has impacted its programmatic buys, but did say the upturn had been significant compared to its old setup. Read More: digiday.com
Liberty still uses agencies selectively Fully 78% of brands that are members of the Association of National Advertisers reported in 2018 that they had some form of an in-house agency. Read More: www.businessinsider.com
As Accenture gets used to the business and people like me and understands that we need to do it differently, you will see a lot more of it. Read More: www.businessinsider.com