Lead-to-Customer Conversion Rate

Just 1 in 3 Organizations Are Satisfied With Their Lead-to-Customer Conversion Rates. What Might Help?

While only 35% of organizations overall are satisfied or very satisfied with their lead-to-customer conversion rates, 47% of those using the highest quality data feel the same. By contrast, among organizations with very poor, poor, or neutral quality data, just 15% are satisfied with their conversion rates and none are very satisfied. Read More: marketingcharts.com

Customer Experience

Enterprise Companies Struggle with Customer Experience Tasks

Enterprise companies have numerous reasons to invest in improving their customer experience, as a poor experience will lead to low customer retention or a decrease in sales, according to a recent survey. So what exactly are enterprise firms doing to improve their customer experience and protect the bottom line? Some 8 in 10 respondents said that they have increased their focus on creating a cohesive customer journey. Read More: marketingcharts.com

Carbon emissions dropped 17 percent globally amid coronavirus

At the height of coronavirus confinements in early April, daily carbon dioxide emissions around the world decreased by roughly 18.7 million tons compared to average daily emissions last year, falling to levels that were last observed in 2006, according to the new study, published in the journal Nature Climate Change. Emissions from air travel, which experienced a staggering 75 percent drop in daily activity in early April, fell by 60 percent. Read More: nbcnews.com

er Privacy Act (CCPA) Benchmarks

Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020

In Q1, of the data subject requests DataGrail helped to process on behalf of select B2C customers, deletion requests were the most popular, with 39.6% of total requests coming from consumers wishing to have their data deleted. After the initial influx of requests in January, which was likely due to the law taking effect and privacy policies being updated, the number of requests per million did fall for deletion requests and access requests for the final 2 months of the quarter. Read More: marketingcharts.com

Feature for B2C Subscription Services

Half of At-Risk B2C Service Subscribers Would Choose to Pause Their Plan Instead of Canceling

With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to new research from Recurly, a pause feature could be one productive approach. Digital media subscribers follow, while half of at-risk subscribers would pause a streaming subscription and 45.8% would pause a consumer retail product subscription. Read More: marketingcharts.com

Usage at High-Growth Companies*

Which Tools Are Most Prevalent in High-Growth Companies’ Sales Tech Stacks?

Sales planning tech is used by one-fifth of respondents, with incentive management being used by the fewest respondents; the former is still in the early stages of growth while the latter is only a priority in larger, more complex sales organizations. About the Data: Figures are based on sales respondents from a survey of 297 marketing, sales and sales development leaders at 273 high-growth companies. Read More: marketingcharts.com

Coronavirus Impact: Digital Ad Spending Growth, by Category, March 25-31, 2020 

Toy and Hobby Advertisers Are a Pandemic Bright Spot

According to a GlobalWebIndex survey conducted around the same time, 32% of US internet users ages 16 to 64 said they would be spending more time on hobbies and pastimes because of the pandemic. According to supply-side platform PubMatic, which tracks display advertising across its clients’ sites, advertisers in the hobbies and interests category spent 31.0% more between March 15 and 18 than they had two weeks earlier. Read More: emarketer.com

How Do PR and Marketing Communications Professionals Worldwide Prove the Return on Investment of an Influencer Partnership? 

Brands and Retailers Are Changing Their Approach to Influencer Marketing

A survey conducted in mid-March by influencer marketing firm Mavrck found that 27.3% of US influencers had fewer collaborations because of the coronavirus. The decline of in-store shoppers, limited advertising reach outside the home, as well as a noticeable downtick in paid social could also explain why certain brands are spending more on influencer marketing-and some with an emphasis on performance over brand marketing. Read More: emarketer.com