Google’s recently proposed privacy principles are a watered-down version of the 2009 Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Google’s proposal underscores how ineffective the DAA and self-regulation of data privacy has been since 2009. More of the same “talk without teeth” is a feeble attempt to head off regulation. The spirit of Google’s “new” proposal focuses on choice, control and transparency. These three tenets are fundamental to what our industry agreed to in 2009 under a self-regulatory framework. There’s nothing new in Google’s proposal. Here are the two most obvious examples: Transparency: 2009 DAA: “…deployment of multiple mechanisms for clearly disclosing and informing consumers about data collection and use practices associated with online behavioral advertising “ 2019 Google: “…users should have transparency. They should be able to easily see and understand how their data is being collected and used...
Late last year, these people said, Amazon optimized the secret algorithm that ranks listings so that instead of showing customers mainly the most-relevant and best-selling listings when they search-as it had for more than a decade-the site also gives a boost to items that are more profitable for the company. The private-label executives argued Amazon should promote its own items in search results, these people said. Read More: www.wsj.com
The survey of more than 300 top marketers in the US found that marketing budgets now account for almost one-eighth of total firm budgets. As with social media and mobile, survey respondents expect to see their companies use analytics more in the next few years, with analytics believed to account for 11.6% of marketing budgets in the next three years. Read More: www.marketingcharts.com
While a small majority of US adults stream video to their TV through connected devices such as smart TVs and streaming sticks, there are still more than two-fifths of adults that don’t stream to their TV set. For the purpose of the report, Nielsen has designated the 56% of adults who viewed at least one-minute of streaming content through an internet-connected device to their TV set during May 2019 as streamers. Read More: www.marketingcharts.com
The relatively low investment in cinema in the US is despite previous research that shows consumers are more receptive to seeing ads in the cinema than in any other form of media. As the largest cinema advertising market, China is expected to account for almost half of global cinema ad spend in 2019, or about $1.8 billion. Read More: www.marketingcharts.com
Companies with annual gross revenues of $25 million or more, those that buy or sell more than 50,000 individuals’ data, and those that make more than half their annual revenues from selling customer data need to comply with CCPA’s requirements. While such amounts might seem minimal, keep in mind that individual companies failing to protect customer data and meet CCPA guidelines could be on the hook for hundreds, thousands or even millions of data records. Read More: www.emarketer.com