Young Millennials Have A Positive View Of Targeted Ads. Others? Not So Much.

More than half of US adults believe that targeted advertisements are an inappropriate use of personal data rather than a convenient way to see products they’re interested in, according to more than 3,100 US adults surveyed by YouGov. Asked which choice best matched their perception, fewer than 3 in 10 of total respondents chose the option that targeted advertisements are a convenient way to see products they are interested in. These findings highlight the dilemma advertisers face, with consumers saying they prefer ads that are relevant to them – yet many are opposed to being targeted with ads based on their online activity. Read More: www.marketingcharts.com

Killing the click standard could reduce ad fraud

73% OF FRAUD BLOCKED IN 2018 WAS CLICK SPAM AND CLICK INJECTIONS: Apps categorized under dating, shopping, and banking topped the charted in terms of being affected by app install fraud, with Adjust believing that apps that have a high cost per action are targeted by creators of fraud. The study from Scalarr found four new types of fraud, namely attribution fraud, device farms, mixed fraud, and smart bots, adding that many mobile advertisers may not quite realize that mobile app install fraud has become virtually undetectable without professional tools. Read More: brandinginasia.com

U.s. Digital Ad Revenues Surpass $100 Billion Mark For The First Time, Hitting Landmark $107.5 Billion In 2018, According To Iab Internet Advertising Revenue Report

NEW YORK-(BUSINESS WIRE)-U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion-exceeding the $100 billion mark for the first time-according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 billion in 2017. IAB sponsors the IAB Internet Advertising Revenue Report, which is conducted independently by the New Media Group of PwC. The results are considered a reasonable measurement of interactive advertising revenues because the data is compiled directly from information supplied by companies selling advertising on the internet. Read More: www.businesswire.com

“Ad clutter” might be Amazon’s suicide attempt.

IS AMAZON’S AD BUSINESS ALREADY RUNNING OUT OF STEAM?: Should investors worry Amazon’s ad business won’t be as big as originally anticipated?. Finally, Amazon’s ad business stands to benefit from the secular shift in ad budgets from television and older media to digital. Read More: www.fool.com