Google’s recently proposed privacy principles are a watered-down version of the 2009 Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Google’s proposal underscores how ineffective the DAA and self-regulation of data privacy has been since 2009. More of the same “talk without teeth” is a feeble attempt to head off regulation. The spirit of Google’s “new” proposal focuses on choice, control and transparency. These three tenets are fundamental to what our industry agreed to in 2009 under a self-regulatory framework. There’s nothing new in Google’s proposal. Here are the two most obvious examples: Transparency: 2009 DAA: “…deployment of multiple mechanisms for clearly disclosing and informing consumers about data collection and use practices associated with online behavioral advertising “ 2019 Google: “…users should have transparency. They should be able to easily see and understand how their data is being collected and used...
Linear channels on third-party streaming video services, such as Viacom’s Pluto TV, Xumo and Roku’s Roku Channel, have emerged as starter homes for mid-sized media companies in the still-nascent connected TV market. Because of the challenge in convincing viewers to install and open their own apps, mid-sized media companies are operating 24/7 streaming channels distributed on free, ad-supported TV-like services to establish footholds within connected TV. In the short term, these linear channels can generate revenue for publishers while accruing audiences that publishers can funnel to their owned-and-operated connected TV apps over the long run. Read More: digiday.com
Across all six hotel segments, Facebook ads were the most popular social channel last year, per Sojern. In another poll on the digital channels that travel marketers worldwide believe work best for branding and direct-response advertising, 69% of respondents said they use Facebook and Instagram for branding, and 58% said they use these platforms for direct-response ads. Read More: www.emarketer.com
Retail media spending isn’t catching up to the hype. Only 23% of respondents said they currently bought ads on Amazon, while single-digital percentages of respondents said they are buying ads from any other retail media sites. Read More: digiday.com
The survey of more than 300 top marketers in the US found that marketing budgets now account for almost one-eighth of total firm budgets. As with social media and mobile, survey respondents expect to see their companies use analytics more in the next few years, with analytics believed to account for 11.6% of marketing budgets in the next three years. Read More: www.marketingcharts.com
While a small majority of US adults stream video to their TV through connected devices such as smart TVs and streaming sticks, there are still more than two-fifths of adults that don’t stream to their TV set. For the purpose of the report, Nielsen has designated the 56% of adults who viewed at least one-minute of streaming content through an internet-connected device to their TV set during May 2019 as streamers. Read More: www.marketingcharts.com