NEW AND DIVERSE EXPERIENCES LINKED TO ENHANCED HAPPINESS, NEW STUDY SHOWS: New and diverse experiences are linked to enhanced happiness, and this relationship is associated with greater correlation of brain activity, new research has found. The MRI results showed that people for whom this effect was the strongest-those whose exposure to diverse experiences was more strongly associated with positive feeling-exhibited greater correlation between brain activity in the hippocampus and the striatum.
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Enterprise companies have numerous reasons to invest in improving their customer experience, as a poor experience will lead to low customer retention or a decrease in sales, according to a recent survey. So what exactly are enterprise firms doing to improve their customer experience and protect the bottom line? Some 8 in 10 respondents said that they have increased their focus on creating a cohesive customer journey. Read More: marketingcharts.com
Even with such audience-related challenges, a healthy proportion of content marketing respondents are seeing success from their content strategies. Some 7 in 10 undertake content audits to evaluate existing content, and a further two-thirds keep a content inventory. Read More: marketingcharts.com
As a result, just over half of marketers say they have been more aggressive in their acquisition of first-party data. The use of data allows marketers to make the experience for their customers more relevant. Read More: marketingcharts.com
The founders picked their first users carefully, courting people who would be good photographers-especially designers who had high Twitter follower counts. The same people that read tech publications like TechCrunch are the same people that might want to visit Product Hunt. Read More: lennyrachitsky.com
IAB Europe, the European industry association for digital advertising, has just released its ‘Guide to the Post-Third-Party Cookie Era’, to prepare brands, agencies and publishers for the post-third-party cookie advertising ecosystem in 2022. Although this figure has been challenged – research by University of Minnesota, University of California, Irvine, and Carnegie Mellon University suggests publishers only get about 4% more revenue for an ad impression that has a cookie enabled than for one that doesn’t – the end of third-party cookies nevertheless demands that publishers transition their ad revenue models. Read More: whatsnewinpublishing.com
In Q1, of the data subject requests DataGrail helped to process on behalf of select B2C customers, deletion requests were the most popular, with 39.6% of total requests coming from consumers wishing to have their data deleted. After the initial influx of requests in January, which was likely due to the law taking effect and privacy policies being updated, the number of requests per million did fall for deletion requests and access requests for the final 2 months of the quarter. Read More: marketingcharts.com
With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to new research from Recurly, a pause feature could be one productive approach. Digital media subscribers follow, while half of at-risk subscribers would pause a streaming subscription and 45.8% would pause a consumer retail product subscription. Read More: marketingcharts.com
Sales planning tech is used by one-fifth of respondents, with incentive management being used by the fewest respondents; the former is still in the early stages of growth while the latter is only a priority in larger, more complex sales organizations. About the Data: Figures are based on sales respondents from a survey of 297 marketing, sales and sales development leaders at 273 high-growth companies. Read More: marketingcharts.com
According to a GlobalWebIndex survey conducted around the same time, 32% of US internet users ages 16 to 64 said they would be spending more time on hobbies and pastimes because of the pandemic. According to supply-side platform PubMatic, which tracks display advertising across its clients’ sites, advertisers in the hobbies and interests category spent 31.0% more between March 15 and 18 than they had two weeks earlier. Read More: emarketer.com
A survey conducted in mid-March by influencer marketing firm Mavrck found that 27.3% of US influencers had fewer collaborations because of the coronavirus. The decline of in-store shoppers, limited advertising reach outside the home, as well as a noticeable downtick in paid social could also explain why certain brands are spending more on influencer marketing-and some with an emphasis on performance over brand marketing. Read More: emarketer.com