Advertising data privacy hasn't changed in 20 years.

Google’s 2019 Data Privacy Proposal Recycles 2009 Self-Regulatory Agreement

Google’s recently proposed privacy principles are a watered-down version of the 2009 Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Google’s proposal underscores how ineffective the DAA and self-regulation of data privacy has been since 2009. More of the same “talk without teeth” is a feeble attempt to head off regulation. The spirit of Google’s “new” proposal focuses on choice, control and transparency. These three tenets are fundamental to what our industry agreed to in 2009 under a self-regulatory framework. There’s nothing new in Google’s proposal. Here are the two most obvious examples: Transparency: 2009 DAA: “…deployment of multiple mechanisms for clearly disclosing and informing consumers about data collection and use practices associated with online behavioral advertising “ 2019 Google: “…users should have ​transparency​. They should be able to easily see and understand how their data is being collected and used...

Amazon Ad Revenues US, 2017-2021 185.8% $19.22 $15.01 122.6% $11.33 $7.41 32.5% 28.0% $3.33 53.0% 2020 2017 2018 2019 2021 

Retailers Look to Media In-Housing to Bolster Audience Reach

As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media. Does retail media only work for large ecommerce players, or can smaller retailers benefit?. Read More: www.emarketer.com