NEW AND DIVERSE EXPERIENCES LINKED TO ENHANCED HAPPINESS, NEW STUDY SHOWS: New and diverse experiences are linked to enhanced happiness, and this relationship is associated with greater correlation of brain activity, new research has found. The MRI results showed that people for whom this effect was the strongest-those whose exposure to diverse experiences was more strongly associated with positive feeling-exhibited greater correlation between brain activity in the hippocampus and the striatum.
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Online Education had the second-highest CPC at an average of $14.04, almost double that of the next-most expensive category, Marketing & Advertising. Compared to SEMRush’s CPC data from the previous year, 6 of the 17 industries surveyed experienced an increase in CPC. Jewelry saw the biggest change with an increase of 22%, while the Fitness & Health industry had an increase of less than 1%. The remaining 11 industries all saw lower CPCs. Online Education experienced the biggest decrease, while the Marketing & Advertising and Insurance industries also witnessed significant decreases. Read More: marketingcharts.com
Specifically, the majority of retail marketers surveyed are currently utilizing internal sales and revenue tracking, customer service/support conversations – either online or via phone, industry intelligence from trade groups and analysts, online chats and feedback from their website and sales and consumer data from retail partners to track customer expectations and needs. About 3 in 10 retail marketers are also planning on using shopper purchase data and insights via retail partners and shopper purchase data and insights via 3rd party, which is only being used currently by 31% of respondents. Read More: marketingcharts.com
THE MATH BEHIND SOCIAL DISTANCING: The market’s latest storm has plunged the global travel industry into uncharted territory. The global airline industry alone has seen $157B wiped off valuations across 116 publicly traded airlines. Read More: visualcapitalist.com
Our latest Digiday+ Research report, done with our sister site, Modern Retail, surveyed brands, retailers and agencies to look at the state of retail media. Digiday and Modern Retail surveyed retailers, brands and agencies to figure out how they were using various channels, how they used retail advertising, and their thoughts on Amazon. Read More: digiday.com
Food retailers have regained ground against big tech and major retailers in the battle for consumer goods companies’ shifting ad budgets. The ability to target, personalize and measure promotional spending against massive audiences gave companies such as Amazon, Google and then major retailers such as Walmart, Target and Kroger a tremendous advantage when vying for ad budgets. Read More: retailleader.com
Keeping our son quiet at restaurants has been a learned skill for sure. We’ve all been there as parents with kids in restaurants. Read More: redtri.com
As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media. Does retail media only work for large ecommerce players, or can smaller retailers benefit?. Read More: www.emarketer.com
The majority of respondents said they were comfortable with apps tracking their location, while just 15% said location tracking made them feel uncomfortable. Read More: www.emarketer.com
Allow me to illuminate this concept within the context of a causation-based measurement design for a multichannel ad campaign. Read More: www.thedrum.com
If given the opportunity to do it all over again with marketing technology, there are at least a few things marketers would do differently to make it more effective. Read More: www.marketingcharts.com