by Average Monthly Search CPC

CPC Benchmarks by Industry Show Insurance, Online Education Most Expensive

Online Education had the second-highest CPC at an average of $14.04, almost double that of the next-most expensive category, Marketing & Advertising. Compared to SEMRush’s CPC data from the previous year, 6 of the 17 industries surveyed experienced an increase in CPC. Jewelry saw the biggest change with an increase of 22%, while the Fitness & Health industry had an increase of less than 1%. The remaining 11 industries all saw lower CPCs. Online Education experienced the biggest decrease, while the Marketing & Advertising and Insurance industries also witnessed significant decreases. Read More: marketingcharts.com

ers Are Tracking

How Are Retail Marketers Tracking Shifting Customer Behavior?

Specifically, the majority of retail marketers surveyed are currently utilizing internal sales and revenue tracking, customer service/support conversations – either online or via phone, industry intelligence from trade groups and analysts, online chats and feedback from their website and sales and consumer data from retail partners to track customer expectations and needs. About 3 in 10 retail marketers are also planning on using shopper purchase data and insights via retail partners and shopper purchase data and insights via 3rd party, which is only being used currently by 31% of respondents. Read More: marketingcharts.com

How grocers can compete for ad dollars against Amazon, Google and Walmart

Food retailers have regained ground against big tech and major retailers in the battle for consumer goods companies’ shifting ad budgets. The ability to target, personalize and measure promotional spending against massive audiences gave companies such as Amazon, Google and then major retailers such as Walmart, Target and Kroger a tremendous advantage when vying for ad budgets. Read More: retailleader.com

Amazon Ad Revenues US, 2017-2021 185.8% $19.22 $15.01 122.6% $11.33 $7.41 32.5% 28.0% $3.33 53.0% 2020 2017 2018 2019 2021 

Retailers Look to Media In-Housing to Bolster Audience Reach

As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media. Does retail media only work for large ecommerce players, or can smaller retailers benefit?. Read More: www.emarketer.com