Google’s recently proposed privacy principles are a watered-down version of the 2009 Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising. Google’s proposal underscores how ineffective the DAA and self-regulation of data privacy has been since 2009. More of the same “talk without teeth” is a feeble attempt to head off regulation. The spirit of Google’s “new” proposal focuses on choice, control and transparency. These three tenets are fundamental to what our industry agreed to in 2009 under a self-regulatory framework. There’s nothing new in Google’s proposal. Here are the two most obvious examples: Transparency: 2009 DAA: “…deployment of multiple mechanisms for clearly disclosing and informing consumers about data collection and use practices associated with online behavioral advertising “ 2019 Google: “…users should have transparency. They should be able to easily see and understand how their data is being collected and used...
As part of eMarketer’s Global Ecommerce 2019 PRO View report collection, we spoke with Geoffroy Martin, general manager and executive vice president of retail media at ad-tech platform Criteo, about the unique aspects of retail media. Does retail media only work for large ecommerce players, or can smaller retailers benefit?. Read More: www.emarketer.com
The majority of respondents said they were comfortable with apps tracking their location, while just 15% said location tracking made them feel uncomfortable. Read More: www.emarketer.com
Allow me to illuminate this concept within the context of a causation-based measurement design for a multichannel ad campaign. Read More: www.thedrum.com
If given the opportunity to do it all over again with marketing technology, there are at least a few things marketers would do differently to make it more effective. Read More: www.marketingcharts.com
Fast-food restaurant Wingstop points to digital advertising and ecommerce as a way to increase the company’s revenue. Read More: www.mediapost.com