‘It’s not a holding company, its a new kind of agency – driven by tech.’
THE RUNDOWN: THE HOLDING COMPANY IS DEAD, LONG LIVE THE HOLDING COMPANY: Who’d want to be an ad agency holding company CEO right now? The current to-do list, as they attempt to transform their companies from analog to digital, includes whittling down an alphabet soup of agency acquisitions into a simplified offer that makes sense for clients. The latest entrant? Little-known French company Fimalac.