Half of Global Media Ad Spend Forecast to Be Online Next Year
Global internet advertising spend is projected to account for about half of total media advertising dollars next year – and it’s well on its way to fulfilling this projection, according to new research from WARC. The research firm analyzed media advertising spend in 96 global markets, revealing that internet advertising spend is expected to reach $298.1 billion this year and account for 47.7% of total media advertising spend. North America is ahead of the pack in its shift to digital ad spend: this year online ads will account for the majority of total advertising budgets in the region, per WARC. This includes a forecast 15.2% rise in spend in the US. The US is one of 8 markets where internet advertising has already reached a majority of media spend, per the report.