These Are The Supply-side Ad Servers Trying To Win The Next Generation Of Tv
Those companies mainly work with smaller video players, like digital-first publishers trying an OTT app or ad-supported OTT channels like fuboTV and Pluto TV. Nielsen is another potential ad server for the next generation of TV. The ratings company acquired the content recognition firm Gracenote in 2017, and uses the product for dynamic ad insertion in smart TVs. And in February Nielsen acquired Sorenson Media, an ad server for smart-TV manufacturers and media companies with streaming content, including Hearst, Sinclair and AMC. Nielsen hasn’t made waves as an ad server yet, and would have to juggle that business with its core TV ratings and measurement – the referee typically doesn’t enter the game.