Isn’t this just an extension of the affiliate program, where affiliates are hand-picked by Amazon because they are “influential”?

HOW MUCH INFLUENCERS MAKE: Amazon has several video tutorials that explain how to set up a store but offers little information on which product categories influencers are seeing the most success with, said Roberto Blake, an Atlanta-based creative entrepreneur who’s been an Amazon affiliate for years and recently joined the influencer program.

Source: www.businessinsider.com