4 in 10 US Adults Watch Video on A Connected TV Device Every Day
The data also shows that younger adults are more likely to spend time watching video via CTV. Some 55% of 18-34-year-olds and 48% of 35-54-year-olds report doing so on a daily basis, compared to fewer than 1 in 5 adults ages 55+. This gap can be explained, at least in part, by other data that shows that older adults are somewhat less likely to have access to a CTV device. A similar 56% of TV households have at least one stand-alone streaming device such as a Roku, Amazon Fire TV, Chromecast or Apple TV. The latter tend to be slightly more popular for daily viewing, though: one-quarter are watching video daily using a standalone streaming device, compared to 20% who watch daily on a smart TV. Fewer report watching video daily via a connected game system or a connected Blu-ray player.