CPC Benchmarks by Industry Show Insurance, Online Education Most Expensive
Online Education had the second-highest CPC at an average of $14.04, almost double that of the next-most expensive category, Marketing & Advertising. Compared to SEMRush’s CPC data from the previous year, 6 of the 17 industries surveyed experienced an increase in CPC. Jewelry saw the biggest change with an increase of 22%, while the Fitness & Health industry had an increase of less than 1%. The remaining 11 industries all saw lower CPCs. Online Education experienced the biggest decrease, while the Marketing & Advertising and Insurance industries also witnessed significant decreases.