Three Interesting Findings About What Influences Millennials’ Purchases
The latest US Purchase Influencers Report 2019 from MarketingCharts, in partnership with YouGov, has revealed somewhat surprising findings on how Millennials are being influenced to purchase products and services. Almost half of Millennials reported being exposed to advertising in digital video during a typical week, with social media and traditional TV following in quick succession as the areas with the most advertising reach with Millennials.