Customer Lifetime Value Is A Priority. So What Are Marketers Doing About It?
Do marketers think of the long game when it comes to their customers? Maybe not, as only one-third of survey respondents report that customer lifetime value is a measurable and reported KPI for their company, per a report from Econsultancy and RedEye. Despite the relatively low percentage of companies measuring and reporting CLV, the majority of respondents say that it is either a high priority or medium priority.