Sling TV Partners With comScore To Start Cross-Platform Addressable Measurement
Sling TV, the digital pay TV provider, is partnering with comScore, the media researcher, to develop what the companies say is the first cross-platform effort to measure addressable advertising. Dish Media Sales oversees ad sales for Dish Network’s pay TV service and Sling TV. It began selling addressable advertising for its satellite TV service in 2012, and began cross-platform addressable advertising for both Sling TV and Dish earlier this fall. As of the third quarter of 2017, both services, company estimates for Dish and Sling TV, are at 13.2 million subscribers.