Advertising Technology
MEASUREMENTS BECOME MORE EFFICIENT ONCE ADVERTISERS REALIZE METRICS AREN’T EVERYTHING: Every week, we see requests for more and more data points, more analyses of this metric compared to that one. Read More: www.adweek.com
Ad Fraud & Brand Safety / AdTech / Data Targeting & AI / Metrics
by Keith Pieper · Published 01/25/2019 · Last modified 02/11/2019
SHOPPERS DON’T FULLY TRUST RETAILERS TO PROTECT PERSONAL DATA: None had full trust in any industry; 6.7% of US internet users trusted brick-and-mortar retailers the least to protect personal data, while 4.4% trusted online retailers least. Read More: retail.emarketer.com
Ad Fraud & Brand Safety / AdTech / Data Targeting & AI / Metrics / Research & Panels
by Keith Pieper · Published 01/18/2019 · Last modified 02/11/2019
CMOs are still struggling to get the most out of data analytics, but do executives even have access to the right data for their efforts? As it appears, they mostly do across the organization. Read More: www.marketingcharts.com
Ad Agency / AdTech / Metrics / Programmatic & RTB
by Keith Pieper · Published 01/17/2019 · Last modified 02/11/2019
In a more recent study conducted in May 2018 the Interactive Advertising Bureau found that two-thirds of the 119 US brand advertisers surveyed reported moving their programmatic buying completely or partially in-house. Source: www.emarketer.com
Ad Agency / AdTech / Audio & Voice / Marketer & Advertiser / Metrics
by Keith Pieper · Published 01/11/2019 · Last modified 02/11/2019
Other top challenges for brand marketers include big data management, building a culture of marketing effectiveness and ensuring customer trust. Source: www.marketingcharts.com