Category: AdTech

Advertising Technology

Google, Facebook, and Twitter Release Data on Political Ads

The very top spenders during the study period on Facebook were Facebook itself and its own Instagram – Facebook to publicize its responses to Russian election hacking and Instagram to spread a get-out-the-vote message. Source: https://markets.businessinsider.com/news/stocks/google-facebook-and-twitter-release-data-on-political-ads-more-or-less-1027614781

Unilever calls out ‘lazy’ brand and agency marketers for creating stereotypical ads

Explaining Unilever’s latest mission during her keynote at Spikes, Santos told the audience it was a huge concern for the company that only 1% of ads in APAC showed women as intelligent, only 3% showed women over the age of 40, not a single spot showed anyone with a disability, only 3% showed men as fathers and 0% of ads showed a man cooking. Source: https://www.thedrum.com/news/2018/09/28/unilever-calls-out-lazy-brand-and-agency-marketers-creating-stereotypical-ads