Category: Ad Agency

Kill the cookie! Hello IP address cross platform attribution.

‘BRANDS TURN A BLIND EYE’: CONFESSIONS OF A FORMER AGENCY EXEC ON ATTRIBUTION SCAMMING: So the brand marketers tell agencies to hit high figures by whatever means necessary?In many cases, I do think the brand marketers know and just turn a blind eye because it also looks good to their own bosses if the numbers look good. Read More: digiday.com