Category: Buyers & Sellers

How 9 Big Media Agencies Are Innovating

How 9 big media agencies are innovating – Business Insider With media agencies facing tremendous pressure on numerous fronts, traditional ways of media planning and buying just don’t cut it anymore. Read More:

TV ad spend growth goes negative

GLOBAL AD SPEND EXPECTED TO RISE BY 4.3% THIS YEAR: Despite the rise of Netflix, cinema advertising is expected to see healthy growth of 7.7%. According to Kantar Millward Brown, ads in theaters experience some of the highest levels of receptivity among consumers – both globally and in the US. However, its share of spend is dwarfed by other ad formats and box office takings, making it at most a supplementary channel for the largest advertisers. Read More:

How-to go in-house.

TAKING YOUR DIGITAL ADVERTISING IN-HOUSE? START WITH THE RIGHT PEOPLE AND TECH: To run ad campaigns at scale, the transition from outsourced to in-house digital advertising needs to start with a focus on having the right people and tech in place. Read More:

CTV ad growth is constrained by people not technology.

‘THE OPPORTUNITIES ARE BEING THROTTLED’: INTERNET-ENABLED TV IS MISSING OUT ON PROGRAMMATIC AD BUYS: Advertisers and ad tech firms continue to prime the programmatic pump for connected TV ad sellers, from TV networks and individual publishers to platforms like Amazon’s Fire TV and Roku. Read More:

Proof blockchain is not a silver bullet.

LUCIDITY, IAB TECH LAB UNCOVER ALARMING FRAUD, WASTED SPEND THROUGH BLOCKCHAIN PILOT: Dive Brief: Lucidity, a participant in the IAB Tech Lab’s Blockchain Pilot program, released what it claims are the most complete record of results to date for a blockchain-powered digital advertising solution, according to news shared with Marketing Dive. Read More: