Category: AdTech 101

Targeted Ads Aren’t Just Online, They’re On Tv

If you have a cell phone service that’s also connected, they can know where you’re going out in the world and be able to take all that information into account to target you with ads on TV.Molly Wood: How much more money can cable companies make? I assume they can charge more for an addressable TV ad than a generic one. Read More: www.marketplace.org