Category: MarTech

Advertising and Marketing Technology

‘Trump Funded the Insurgents’

SHELL COMPANIES AND ‘DARK MONEY’ MAY HIDE DETAILS OF TRUMP TIES TO DC PROTESTS OPENSECRETS: That raises new questions about the Trump campaign’s lack of spending transparency and the unknown extent of the event’s ties to Trump aides. Federal campaign finance law requires political groups to disclose spending to the FEC but imposes few restrictions on merely disclosing payments to opaque firms or shell companies that channel money to ultimate vendors whose identities remain hidden. Read More: opensecrets.org

‘Trump Funded the Insurgents’

SHELL COMPANIES AND ‘DARK MONEY’ MAY HIDE DETAILS OF TRUMP TIES TO DC PROTESTS OPENSECRETS: That raises new questions about the Trump campaign’s lack of spending transparency and the unknown extent of the event’s ties to Trump aides. Federal campaign finance law requires political groups to disclose spending to the FEC but imposes few restrictions on merely disclosing payments to opaque firms or shell companies that channel money to ultimate vendors whose identities remain hidden. Read More: opensecrets.org

imary Business Concern Going into 2021

B2C Marketers Outline Their Top Concerns and Priorities This Year

B2C marketers are very much aware of this demand, per data from Iterable, which looks at the primary business concerns of B2B marketers as well as their top priorities in the coming year. Acquiring new customers is top-of-mind for the majority of the B2C marketers surveyed, with close to two-thirds listing increasing new customer acquisition as one of their top 3 priorities for the year. Read More: marketingcharts.com

imary Business Concern Going into 2021

B2C Marketers Outline Their Top Concerns and Priorities This Year

B2C marketers are very much aware of this demand, per data from Iterable, which looks at the primary business concerns of B2B marketers as well as their top priorities in the coming year. Acquiring new customers is top-of-mind for the majority of the B2C marketers surveyed, with close to two-thirds listing increasing new customer acquisition as one of their top 3 priorities for the year. Read More: marketingcharts.com

Investment Plans for 2021

Which Digital Platforms Are Marketers Upping Their Spend on This Year?

Last year saw marketers utilizing social media more in order to reach consumers during the pandemic. Although social media is thought to be one of the most difficult channels when it comes to revenue attribution, many marketers expect to increase their budget for social media platforms including Instagram, TikTok, Facebook and LinkedIn. Read More: marketingcharts.com

Video Marketing Success

Troubles Measuring Impact Hinder B2B Video Efforts

Although respondents claim the ROI they are getting from video is improving, the most cited obstacle has to do with measuring video impact or ROI. That said, in regards to effectiveness metrics and their correlation with ROI, the survey found that those respondents who reported having intermediate/advanced metrics in place were more likely to say that their ROI was getting better than those with basic metrics or no metrics at all. Even still, measuring video impact is not the only barrier to successfully leveraging video. Read More: marketingcharts.com

ues Used by "Visible Experts"*

How Do People Come to Be “Visible Experts” in Their Field?

Per responses from the 220 Visible Experts and 275 clients surveyed, Visible Experts use a variety of techniques to gain visibility, including referrals/recommendations, social media, speaking engagements and attending networking events/trade shows. More specifically, clients also shared that Visible Experts can introduce new solutions the client had not considered, that they get the job done and have an ability to solve complex problems. Read More: marketingcharts.com

owing Brands in

These Brands Had the Fastest Growth in Consumer Buying Intent in 2020

With a global pandemic changing the way consumers shopped, worked and communicated throughout the majority of 2020, it’s no surprise that the year’s Fastest Growing Brands , as determined by Morning Consult, included brands specializing in online communication, entertainment and food delivery. The third-fastest growing brands varied among the generations with HBO Max taking the #3 spot for both Gen Z adults and Gen X. Peacock was #3 in purchase intent growth with Millennials, while Pfizer held that spot with Boomers. Read More: marketingcharts.com