Category: MarTech

Advertising and Marketing Technology

Without cookies, fingerprints, and truncated IP addresses, we’re forced to use Google’s proprietary android ID

GOOGLE’S NEW COOKIES FEATURES MAY HAMPER ONLINE ADVERTISING, IMPROVE PRIVACY: New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that glean data for advertisers. The dust is starting to settle on the announcement Google made at the conference, even if the details have yet to emerge, but a blog post about the new Cookies points out that they will limit the way third-party companies can use cookies in the Google Chrome browser while at the same time giving s its own use of cookies and ability to build personalized ads, a boost. Read More: www.cmswire.com

You can’t be transparent without opening up measurement

GOOGLE, FACEBOOK: WE’RE COMMITTED TO TRANSPARENCY: Both platform executives – Facebook Director of Advertising Research Daniel Slotwiner and Google Senior Product Manager Alec Berntson – said they were committed to working with the MRC, as well as advertisers, agencies and various third-party measurement firms, to create greater transparency and validity, but they also needed to balance those efforts against increasing needs to ensure their users’ privacy. The biggest tension in the discussion focused on whether, how and when the platforms would enable their user data to be accessed in a way that would enable advertisers to conduct meaningful attribution analyses. Read More: www.mediapost.com

Young Millennials Have A Positive View Of Targeted Ads. Others? Not So Much.

More than half of US adults believe that targeted advertisements are an inappropriate use of personal data rather than a convenient way to see products they’re interested in, according to more than 3,100 US adults surveyed by YouGov. Asked which choice best matched their perception, fewer than 3 in 10 of total respondents chose the option that targeted advertisements are a convenient way to see products they are interested in. These findings highlight the dilemma advertisers face, with consumers saying they prefer ads that are relevant to them – yet many are opposed to being targeted with ads based on their online activity. Read More: www.marketingcharts.com

Killing the click standard could reduce ad fraud

73% OF FRAUD BLOCKED IN 2018 WAS CLICK SPAM AND CLICK INJECTIONS: Apps categorized under dating, shopping, and banking topped the charted in terms of being affected by app install fraud, with Adjust believing that apps that have a high cost per action are targeted by creators of fraud. The study from Scalarr found four new types of fraud, namely attribution fraud, device farms, mixed fraud, and smart bots, adding that many mobile advertisers may not quite realize that mobile app install fraud has become virtually undetectable without professional tools. Read More: brandinginasia.com