Category: MarTech

Advertising and Marketing Technology

nges, by Age Group and Gender

The “Graying” of America

During the 2010s, the number of adults ages 55-64 increased by 15.4%, while the number of adults ages 65-74 shot up by a remarkable 44%. That was more than twice the growth rate of the 75+ population, which nonetheless more than tripled the overall population’s rate. As covered in our recent look into age groups, approximately 1 in every 6 Americans is aged 65 or older, with their share of the population rising. Read More:

Innovations to be Implemented

Content Marketers Emphasize Innovation

Content marketers had been looking at using innovation to further their personalization efforts. They are more likely to look to a digital marketing agency for content technology, while the largest share employs media buying agencies for content distribution, content measurement and analytics and performance marketing. Read More:

2020 International Report on Programmatic In-Housing

Across these top eight markets, their allocation of digital display spend to programmatic is substantially higher than the international average of 68%. The UK is leading the charge internationally with an estimated 89% of digital display ad spend devoted to programmatic in 2020. While Europe represents a large proportion of programmatic spend, the U.S. will likely be paving the way for the evolution of programmatic standards.. While in-housing programmatic is on-trend, there is still a need for external support, either in an agency or. Read More:

Reaching Target Audiences

Which Channels Do Marketers Find Best for Reaching Top Target Audiences?

In the survey of more than 580 professionals, fielded May through June 2020, events appeared atop the list with 82% of respondents labeling this channel as effective or very effective at reaching target audiences. While each of the target audiences in question is reportedly best reached by frequent messages on a regular basis, respondents were particularly confident that this is the case for the end-user. Read More:

red Ads for Personalization

More Than 4 in 10 Consumers Think It’s Important That Brands Personalize Their Ads

Around 4 in 10 find ads appealing that address the context of their moment, like the website they’re on or the show they’re watching, with a further 3 in 10 appreciating ads that incorporate their demographic and 29% wanting to see behavioral ads that understand their online activity and preferences. Brands should be motivated to perfect their approach to personalized ads, with some 3 in 10 consumers claiming to be more loyal to brands who provide a personalized experience, and 29% being more likely to purchase via an ad if it’s personalized. Read More:

ising Market Size, 2015-2019

5 Points About the US Podcast Ad Market

According to the IAB and PwC’s latest Podcast Advertising Revenue Study , 2019 saw a 48% increase in the estimated total market revenue for podcast advertising year-over-year, with growth continuing to be forecast for 2020 even among the impacts of COVID-19. Here are 5 points to take away from the study on the nature and future of podcast ad revenue. Read More:

Analysis of YouTube Trending Videos of 2019

Around 1.5 years ago, I did an analysis of YouTube trending videos in US. That analysis was performed on trending videos of some months in 2017 and 2018. We can see that YouTube Rewind videos of 2018 and 2019 are the two most disliked trending videos in 2019. Read More:

nt Challenges

More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data

Just 1 in 8 marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement. In the wake of the pandemic, other research shows that social media engagement appears to be moving up the agenda, compared to a few years back when fewer marketers prioritized such data points. Read More: