Category: MarTech

Advertising and Marketing Technology

IAB Europe’s ad tracking consent framework found to fail GDPR standard

The IAB Europe’s Transparency and Consent Framework can be seen popping up all over the regional web, asking users to accept ad trackers – with the stated aim of helping publishers comply with the EU’s data protection rules. It was the ad industry standard’s body’s response to a major update to the bloc’s data protection rules, after the General Data Protection Regulation came into application in May 2018 – tightening standards around consent to process personal data and introducing supersized penalties for non-compliance – thereby cranking up the legal risk for the ad tracking industry. Read More: techcrunch.com

alty Leaders

2020’s Top Brands Ranked by Customer Loyalty

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. About the Data: Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. Read More: marketingcharts.com

rmance Marketing Budgets

Performance Marketing Budgets to Increase as Marketers Chase ROI

A new report from Ascend2 shows that some 42% of the marketers surveyed say their performance marketing budgets are expected to increase by up to 20% in the year ahead, while 1 in 5 expect an even stronger uplift. To achieve these objectives, 7 in 10 marketers are finding social media marketing to be one of the most effective channels for their performance marketing campaigns. Read More: marketingcharts.com

‘Do Not Track’ Is Back, and This Time It Might Work

The group behind it-which goes by the rather literal name of the Global Privacy Control group-believes the technology will be legally enforceable under other privacy regimes, including Europe’s Global Data Protection Regulation. The American public cares much more about privacy than during the failed Do Not Track effort, and now there is finally law on their side. Read More: wired.com

ngagement Factors

Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

When the more than 1,800 US adult social media users surveyed were asked what most impacts their decision to engage with ads or sponsored content on social media platforms, 9 in 10 said whether the platform protects their privacy and data was extremely, very or moderately impactful. If advertisers are looking for social media platforms that make users feel confident that their privacy and data are protected, LinkedIn appears to be the platform that fits. Read More: marketingcharts.com

ngagement Factors

Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

When the more than 1,800 US adult social media users surveyed were asked what most impacts their decision to engage with ads or sponsored content on social media platforms, 9 in 10 said whether the platform protects their privacy and data was extremely, very or moderately impactful. If advertisers are looking for social media platforms that make users feel confident that their privacy and data are protected, LinkedIn appears to be the platform that fits. Read More: marketingcharts.com

ngagement Factors

Social Media Users’ Confidence in Data Privacy Dictates Ad Engagement

When the more than 1,800 US adult social media users surveyed were asked what most impacts their decision to engage with ads or sponsored content on social media platforms, 9 in 10 said whether the platform protects their privacy and data was extremely, very or moderately impactful. If advertisers are looking for social media platforms that make users feel confident that their privacy and data are protected, LinkedIn appears to be the platform that fits. Read More: marketingcharts.com

‘Do Not Track’ Is Back, and This Time It Might Work

The group behind it-which goes by the rather literal name of the Global Privacy Control group-believes the technology will be legally enforceable under other privacy regimes, including Europe’s Global Data Protection Regulation. The American public cares much more about privacy than during the failed Do Not Track effort, and now there is finally law on their side. Read More: wired.com

rmance Marketing Budgets

Performance Marketing Budgets to Increase as Marketers Chase ROI

A new report from Ascend2 shows that some 42% of the marketers surveyed say their performance marketing budgets are expected to increase by up to 20% in the year ahead, while 1 in 5 expect an even stronger uplift. To achieve these objectives, 7 in 10 marketers are finding social media marketing to be one of the most effective channels for their performance marketing campaigns. Read More: marketingcharts.com

alty Leaders

2020’s Top Brands Ranked by Customer Loyalty

For the fourth consecutive year, Amazon has been crowned the brand loyalty leader in the US. This is according to Brand Key’s latest annual loyalty study [pdf], which ranked customer engagement and loyalty to 1,121 brands across 109 categories. About the Data: Brand Keys’ Loyalty Leaders analysis was conducted in August and September 2020 and includes assessments from 52,515 consumers, 16 to 65 years of age, from the nine US Census Regions, who self-selected the categories in which they are consumers and the brands for which they are customers. Read More: marketingcharts.com