Category: Ad Agency

In-House Agency Creative Content Concerns

What Content Challenges Are In-House Agencies Facing?

Recent years have seen a significant rise in the trend for brands to bring agency work in-house, with a report released last year by the Association of National Advertisers stating that almost 8 in 10 of its client-side members had an in-house agency, compared to just 42% in 2008. A more recent piece of research noted that companies with an in-house agency report that one of their challenges is hiring and retaining talent. Read More: www.marketingcharts.com

Brands Are Changing Their Relationships With Agencies, Bringing Work In-House

Most in-house agencies still outsource functions to external providers, according to 2018 research from the In-House Agency Forum, so agencies don’t need to necessarily view it as a threat to their existence. For in-housing to work, agency partners need to support brands in their effort and offer coaching to aid brands on their journey. Read More: www.emarketer.com

Agency practice of passing risk to client comkes back to bite!

‘WE OWN THE CONTRACTS’: HERSHEY’S IS TAKING CONTROL OF ITS AD TECH: Rinaldi declined to reveal how the consolidation of its own ad tech stack has impacted its programmatic buys, but did say the upturn had been significant compared to its old setup. Read More: digiday.com