Category: Ad Agency

Agency practice of passing risk to client comkes back to bite!

‘WE OWN THE CONTRACTS’: HERSHEY’S IS TAKING CONTROL OF ITS AD TECH: Rinaldi declined to reveal how the consolidation of its own ad tech stack has impacted its programmatic buys, but did say the upturn had been significant compared to its old setup. Read More: digiday.com

Kill the cookie! Hello IP address cross platform attribution.

‘BRANDS TURN A BLIND EYE’: CONFESSIONS OF A FORMER AGENCY EXEC ON ATTRIBUTION SCAMMING: So the brand marketers tell agencies to hit high figures by whatever means necessary?In many cases, I do think the brand marketers know and just turn a blind eye because it also looks good to their own bosses if the numbers look good. Read More: digiday.com