Category: Buyers & Sellers

Top Categories by Cinema Ad Share of US Media Budgets

These Are the Top Product Categories by Cinema Share of Ad Spend in the US

The relatively low investment in cinema in the US is despite previous research that shows consumers are more receptive to seeing ads in the cinema than in any other form of media. As the largest cinema advertising market, China is expected to account for almost half of global cinema ad spend in 2019, or about $1.8 billion. Read More: www.marketingcharts.com

Revolutionising cross-media measurement

For site-served placements, which are common with streaming audio partners, Dynata worked directly with the publisher to tag and test the media and track exposure across the entire panel to verify raw impression numbers against the media server reporting. Not only did this project allow the tech brand to effectively measure the success of the campaign, but Dynata’s cross-media measurement solution allowed PHD and the leading tech brand to analyse the impact of the campaign across each of their brand metrics, and determine how various media channels contributed to the overall uplift and impact of the campaign. Read More: www.marketingweek.com

US Digital and Mobile Ad Spend Share, by Industry, in 2019

These Are the Top Industries for US Digital and Mobile Ad Spend

Retail, as with overall digital ad spend and mobile ad spend, accounts for the largest portion of digital video ad spend. Retail’s portion of digital video ad spend isn’t quite as pronounced as it is with mobile and total digital ad spend. Read More: www.marketingcharts.com

TV is no longer an effective “stand alone” media buy.

TV-FOCUSED BRAND BUDGETS ARE MORE EFFICIENT WHEN COMBINED WITH YOUTUBE AND FACEBOOK: Combining TV with Facebook/Instagram video and YouTube generates a higher lift than any of these channels alone, while still being cost-effective: Facebook found that on average, spend on TV is 16.6x greater than on Facebook even though the TV components of campaigns reach only 3.6x as many people as Facebook. By adding Facebook ads to traditional TV campaigns, they were able to access an average 17% incremental reach to TV advertising, i.e. an average of 2.5 million additional people not reached by TV ads alone. Read More: marketingland.com