Category: Ad Fraud & Brand Safety

Attribution fraud is the new name for ‘cookie bombing’

THE NEXT BIG SOURCE OF AD FRAUD: ATTRIBUTION: In Airbnb’s business model, supply partners are ones who generate consumers who list their residences for rent, while demand partners are ones who generate consumers who want to rent. Fraudsters gaming the attribution systems used to validate those supply and demand actions have been costing Airbnb millions in affiliate commissions. Read More: www.mediapost.com