Category: Measurement

nt Challenges

More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data

Just 1 in 8 marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement. In the wake of the pandemic, other research shows that social media engagement appears to be moving up the agenda, compared to a few years back when fewer marketers prioritized such data points. Read More: marketingcharts.com

‘Fictional Checks & Balances: Trump dumps more fact-finding adversaries’

THE HHS INSPECTOR GENERAL REPORT: The report, again, presented the results of the survey, which showed the experiences and opinions of hospital administrators – not of the HHS inspector general. As we said, the IG report acknowledges that the experiences of hospitals could well have changed since the survey was conducted. Read More: factcheck.org

Report: Pentagon Knew Of Possible Coronavirus Threat For Years

The Pentagon was aware of the likelihood of a pandemic brought on by a novel coronavirus years ago, predicting with startling accuracy shortages of masks, hospital beds and ventilators that could occur in an outbreak, according to a 2017 internal document reported by The Nation. Klippenstein told All Things Considered that within intelligence circles, a coronavirus has been viewed as a likely threat going back at least five years. Read More: kunc.org

Mobile App Marketing Budget Share Spent on

Are App Marketers Spending Enough on User Retention?

Historically, marketers have found it a challenge to keep app users engaged with an app and avoid churn even as early as one month after an app has been downloaded. Liftoff’s data shows that although users drop off quickly, the largest number of mobile app marketers do not begin re-engaging new app users until after Day 30, although some begin re-engaging on Day 7. Read More: www.marketingcharts.com

The Freemium Formula to success

THE THREE RULES OF FREEMIUM: One caveat I’d add is that you can’t take it for granted that your free users will have the same viral coefficient as your paid users. 1) Does your paid plan have a gross margin of 80-90%?If you have a lower gross margin – for example, because your product is not fully self-service, requires extensive customer support or is extremely costly in terms of tech infrastructure – freemium will probably not work for you.2) Does your free plan attract the right audience?If your free users are too different from your paying users, your free-to-paying conversion will be low – and you’ll risk developing your product for the wrong audience. Read More: medium.com

Product-User Fit Comes Before Product-Market Fit

What if you really just have a sharp understanding of the right product for the right user but still lack a sense of the greater market opportunity of all the right users? What if it remains to be seen if there is a market beyond the 200 people you’ve found who love your product?. The path from product-user fit to product-market fit is all about answering a few core questions: Who really wants this today? How many of those people are out in the wild? What else would it take in the product to turn non-users into users of our solution? What macro story must play out in the market to substantially shock market-wide demand?. Read More: a16z.com