More than 1 in 3 B2B Marketers Held Back from Measuring Campaigns by Messy Data
Just 1 in 8 marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement. In the wake of the pandemic, other research shows that social media engagement appears to be moving up the agenda, compared to a few years back when fewer marketers prioritized such data points. Read More: marketingcharts.com