Category: Measurement

Explainer: How retail brands are building fractional attribution models

Do I need to start using fractional attribution right now?According to Jeremy Gurewitz, vp of growth for Imperfect Produce, there’s no exact benchmark that brands should use to determine whether or not the time is right to start using a fractional attribution model. What do I need to do to build a fractional attribution model?Gurewitz and Woods both say that companies that want to build their own fractional attribution model need to have a solid understanding of the customer journey – how long does it typically take a customer to purchase after visiting your website or signing up for your email list for the first time? What about after seeing a Facebook ad for the first time?. Read More: digiday.com

Amazon Lures Ad Dollars Away From Duopoly With New Social Ad Measurement Update

Amazon announced updates to its Amazon Attribution console, an advertising tool brands use to attract consumers via Amazon marketplace. Amazon Attribution launched with limited availability to vendors in the UK earlier this year, thereby now giving access to both the UK and US. Prior to the Amazon Attribution update, the company’s advertising platform released a new directory in the US to help marketers discover agencies and tools that offer a range of advertising specialties. Read More: www.alistdaily.com

Eat less meat: UN climate change report calls for change to human diet

The special report on climate and land by the Intergovernmental Panel on Climate Change describes plant-based diets as a major opportunity for mitigating and adapting to climate change and includes a policy recommendation to reduce meat consumption. Since 1990, the IPCC has regularly assessed the scientific literature, producing comprehensive reports every six years, and special reports on specific aspects of climate change such as today’s? at irregular intervals. Read More: www.nature.com

Climate Change Threatens the World’s Food Supply, United Nations Warns

The I.P.C.C. is writing a series of climate reports, including one last year on the disastrous consequences if the planet’s temperature rises just 1.5 degrees Celsius above its preindustrial levels, as well as an upcoming report on the state of the world’s oceans. On the whole, the report finds that climate change is already hurting the availability of food because of decreased yields and lost land from erosion, desertification and rising seas, among other things. Read More: www.nytimes.com

15 Quora Statistics For Marketers In 2019

In 2018, entertainment, travel, business, marketing, learning, and technology were the most popular topics on Quora As mentioned, Quora has hundreds of thousands of topics, but last year’s most popular categories were entertainment, travel, business, marketing, learning, and technology were the most favored topics on Quora in. Quora is increasingly the place to be for business audiences, which means it’s the place to be for marketers as well-not only to grow their brand’s online presence but to keep up with industry trends and even learn a few tricks from other marketers. Read More: foundationinc.co