Category: Measurement

The Freemium Formula to success

THE THREE RULES OF FREEMIUM: One caveat I’d add is that you can’t take it for granted that your free users will have the same viral coefficient as your paid users. 1) Does your paid plan have a gross margin of 80-90%?If you have a lower gross margin – for example, because your product is not fully self-service, requires extensive customer support or is extremely costly in terms of tech infrastructure – freemium will probably not work for you.2) Does your free plan attract the right audience?If your free users are too different from your paying users, your free-to-paying conversion will be low – and you’ll risk developing your product for the wrong audience. Read More:

Product-User Fit Comes Before Product-Market Fit

What if you really just have a sharp understanding of the right product for the right user but still lack a sense of the greater market opportunity of all the right users? What if it remains to be seen if there is a market beyond the 200 people you’ve found who love your product?. The path from product-user fit to product-market fit is all about answering a few core questions: Who really wants this today? How many of those people are out in the wild? What else would it take in the product to turn non-users into users of our solution? What macro story must play out in the market to substantially shock market-wide demand?. Read More:

Explainer: How retail brands are building fractional attribution models

Do I need to start using fractional attribution right now?According to Jeremy Gurewitz, vp of growth for Imperfect Produce, there’s no exact benchmark that brands should use to determine whether or not the time is right to start using a fractional attribution model. What do I need to do to build a fractional attribution model?Gurewitz and Woods both say that companies that want to build their own fractional attribution model need to have a solid understanding of the customer journey – how long does it typically take a customer to purchase after visiting your website or signing up for your email list for the first time? What about after seeing a Facebook ad for the first time?. Read More:

Amazon Lures Ad Dollars Away From Duopoly With New Social Ad Measurement Update

Amazon announced updates to its Amazon Attribution console, an advertising tool brands use to attract consumers via Amazon marketplace. Amazon Attribution launched with limited availability to vendors in the UK earlier this year, thereby now giving access to both the UK and US. Prior to the Amazon Attribution update, the company’s advertising platform released a new directory in the US to help marketers discover agencies and tools that offer a range of advertising specialties. Read More:

Eat less meat: UN climate change report calls for change to human diet

The special report on climate and land by the Intergovernmental Panel on Climate Change describes plant-based diets as a major opportunity for mitigating and adapting to climate change and includes a policy recommendation to reduce meat consumption. Since 1990, the IPCC has regularly assessed the scientific literature, producing comprehensive reports every six years, and special reports on specific aspects of climate change such as today’s? at irregular intervals. Read More: