Category: Measurement

Agencies are inefficient – too many spreadsheet-based processes

HOW CAN MARKETERS DECREASE WASTEFUL SPENDING?: With close to 2 in 5 marketers claiming to add new technology to their stack quarterly, marketing spend can easily be wasted by not having an efficient marketing stack. Dun & Bradstreet found similar findings within the B2B sector, with about one-third of B2B marketers naming integrating marketing and sales platforms as an obstacle to successful data-driven marketing. Read More: www.marketingcharts.com

Hurry, change your fingerprint…oops, you can’t!

MARKETPLACE FOR STOLEN FINGERPRINTS HAS EMERGED: Security researchers at Kaspersky Lab revealed at the Kaspersky Security Analyst Summit in Singapore that a dark net marketplace in which hackers are selling digital fingerprints has emerged. Read More: www.pymnts.com