Just 1 in 8 marketers at B2B organizations would rate their company’s current ability to measure and analyze marketing performance as excellent, and some 40% think that it needs improvement. In the wake of the pandemic, other research shows that social media engagement appears to be moving up the agenda, compared to a few years back when fewer marketers prioritized such data points. Read More: marketingcharts.com
The founders picked their first users carefully, courting people who would be good photographers-especially designers who had high Twitter follower counts. The same people that read tech publications like TechCrunch are the same people that might want to visit Product Hunt. Read More: lennyrachitsky.com
THE HHS INSPECTOR GENERAL REPORT: The report, again, presented the results of the survey, which showed the experiences and opinions of hospital administrators – not of the HHS inspector general. As we said, the IG report acknowledges that the experiences of hospitals could well have changed since the survey was conducted. Read More: factcheck.org
The Pentagon was aware of the likelihood of a pandemic brought on by a novel coronavirus years ago, predicting with startling accuracy shortages of masks, hospital beds and ventilators that could occur in an outbreak, according to a 2017 internal document reported by The Nation. Klippenstein told All Things Considered that within intelligence circles, a coronavirus has been viewed as a likely threat going back at least five years. Read More: kunc.org
Historically, marketers have found it a challenge to keep app users engaged with an app and avoid churn even as early as one month after an app has been downloaded. Liftoff’s data shows that although users drop off quickly, the largest number of mobile app marketers do not begin re-engaging new app users until after Day 30, although some begin re-engaging on Day 7. Read More: www.marketingcharts.com
Bad employees, especially at a company’s foundation can be one of the biggest startup blunders because it could sink the entire operation. Growing from a small, sustainable, company to one that is generating millions of dollars requires powerful marketing efforts. Read More: www.business2community.com
According to a September 2019 survey by Morning Consult, TikTok was used by about the same percentage of US internet users ages 13 to 16 as Instagram and Twitter. Noad. In December 2019, TikTok released the TikTok 100, its ranking of the top videos, genres, creators and memes over the past year. Read More: www.emarketer.com
While tooltips provide a way to hide and show content, needing to clarify how your interface works indicates bad design. At best, tooltips make users jump through a series of hurdles in order to access the content. Read More: adamsilver.io
THE THREE RULES OF FREEMIUM: One caveat I’d add is that you can’t take it for granted that your free users will have the same viral coefficient as your paid users. 1) Does your paid plan have a gross margin of 80-90%?If you have a lower gross margin – for example, because your product is not fully self-service, requires extensive customer support or is extremely costly in terms of tech infrastructure – freemium will probably not work for you.2) Does your free plan attract the right audience?If your free users are too different from your paying users, your free-to-paying conversion will be low – and you’ll risk developing your product for the wrong audience. Read More: medium.com
What if you really just have a sharp understanding of the right product for the right user but still lack a sense of the greater market opportunity of all the right users? What if it remains to be seen if there is a market beyond the 200 people you’ve found who love your product?. The path from product-user fit to product-market fit is all about answering a few core questions: Who really wants this today? How many of those people are out in the wild? What else would it take in the product to turn non-users into users of our solution? What macro story must play out in the market to substantially shock market-wide demand?. Read More: a16z.com