Agencies are inefficient – too many spreadsheet-based processes
HOW CAN MARKETERS DECREASE WASTEFUL SPENDING?: With close to 2 in 5 marketers claiming to add new technology to their stack quarterly, marketing spend can easily be wasted by not having an efficient marketing stack. Dun & Bradstreet found similar findings within the B2B sector, with about one-third of B2B marketers naming integrating marketing and sales platforms as an obstacle to successful data-driven marketing. Read More: www.marketingcharts.com
