Historically, marketers have found it a challenge to keep app users engaged with an app and avoid churn even as early as one month after an app has been downloaded. Liftoff’s data shows that although users drop off quickly, the largest number of mobile app marketers do not begin re-engaging new app users until after Day 30, although some begin re-engaging on Day 7. Read More: www.marketingcharts.com
Bad employees, especially at a company’s foundation can be one of the biggest startup blunders because it could sink the entire operation. Growing from a small, sustainable, company to one that is generating millions of dollars requires powerful marketing efforts. Read More: www.business2community.com
According to a September 2019 survey by Morning Consult, TikTok was used by about the same percentage of US internet users ages 13 to 16 as Instagram and Twitter. Noad. In December 2019, TikTok released the TikTok 100, its ranking of the top videos, genres, creators and memes over the past year. Read More: www.emarketer.com
While tooltips provide a way to hide and show content, needing to clarify how your interface works indicates bad design. At best, tooltips make users jump through a series of hurdles in order to access the content. Read More: adamsilver.io
THE THREE RULES OF FREEMIUM: One caveat I’d add is that you can’t take it for granted that your free users will have the same viral coefficient as your paid users. 1) Does your paid plan have a gross margin of 80-90%?If you have a lower gross margin – for example, because your product is not fully self-service, requires extensive customer support or is extremely costly in terms of tech infrastructure – freemium will probably not work for you.2) Does your free plan attract the right audience?If your free users are too different from your paying users, your free-to-paying conversion will be low – and you’ll risk developing your product for the wrong audience. Read More: medium.com